DON KING TV.COM PREMIERES THE PRIDE OF ST. LOUIS;BOXING & SPORTS FANS LINK TO CHAMPIONSHIP FIGHTS ON THURSDAY

For Immediate Release

Pride of St. Louis:

Cory Spinks vs. Verno Phillips/Devon Alexander vs. Miguel Callist

Spotlight Don King Promoted Card at Scottrade Center

ST. LOUIS—Promoter Don King has always been one for accomplishing “firsts” in the world of boxing.

The world came to St. Louis and now the World’s Greatest Boxing promoter, Don King will be taking St. Louis to the world as he steps into the future and starts his own television network via the internet at www.donkingtv.com on Thursday, March 27.

King presents a spectacular “Meet Me in St. Louis” championship doubleheader plus several special attractions free to boxing and sports fans worldwide on DonKingTV.com at 8 p.m. ET/5 p.m. PT live from the Scottrade Center.

St. Louis boxers Cory “The Next Generation” Spinks and Devon Alexander “The Great” will showcase their talents before their hometown fans in this pioneering extravaganza, “Pride of St. Louis” sponsored by Kelly Oil Co. Inc., Bentley St. Louis, Don King Presents Prizefighter Game on 2K coming June 10th and the Scottrade Center.

Spinks is a world champion, who will be joined by two former Heavyweight Champions, father Leon and uncle Michael Spinks ringside. His protégé Alexander is nearing his first world-title fight. The last time Spinks performed in his hometown, the second greatest attendance in boxing history was established as 22,370 fans were part of sold-out history.

Spinks (36-4, 11 KOs) will defend his International Boxing Federation junior middleweight championship against IBF mandatory challenger Verno Phillips (41-10-1, 21 KOs) in the main event at the Scottrade Center in St. Louis.

A second championship fight pitting undefeated World Boxing Council Continental Americas super lightweight champion Devon Alexander “The Great” (14-0, 8 KOs) opposing World Boxing Association FEDELATIN super lightweight champion Miguel Callist (24-6-1, 17 KOs) will also be featured during the four-hour webcast as Col. Bob Sheridan will deliver the blow-by-blow call from ringside..

“This is another new and exciting adventure for us,” said Don King. “Like the Gateway to the West, we will be taking St. Louis and this trailblazing fight card worldwide via the internet. Fans will be able to see IBF 154-pount champion Cory Spinks take on Verno Phillips and undefeated 140-pounder Devon Alexander against Miguel Callist. We want as many people as possible to see just how great our technology is, so we’re making four exciting hours of action available free of charge.”

"The Internet continues to be a driving force in revolutionizing how sports are consumed," said Brad Rinklin, vice president of marketing, Akamai Technologies. "Akamai is excited to collaborate with DonKingTV.com to deliver the live streaming for this premiere event, and to help bring this first-of-its-kind Internet channel to the world of boxing."

The webcast will not be available in St. Louis where fans can see the event live and in person at Scottrade Center. Tickets are still available for the night of boxing featuring nine bouts beginning at 5 p.m. Tickets priced at $200, $100, $50 and $25 are on sale now and can be purchased at the Scottrade Center Box Office, all Ticketmaster Ticket Centers, by phone at 314-241-1888 for an automated line or 314-421-4400 or 618-222-2900 for sales rep, or online at ticketmaster.com. A per-ticket facility fee will be added to all tickets purchased at all locations, including at the Scottrade Center Box Office. Additional Ticketmaster service charges and handling fees apply. For disabled seating, call 314-622-5420.

Spinks is the former undisputed welterweight champion who won the IBF 154-pound crown won in St. Louis on July 8, 2006, when he won a majority decision over Roman Karmazin. Phillips is a former three-time 154-pound world champion, a native of Belize now fighting out of Denver, Colo.

In his last appearance, Spinks moved up in weight to face then World Boxing Council and World Boxing Organization middleweight champion Jermain “Bad Intentions” Taylor at the FedEx Forum in Memphis on May 19, 2007.

Taylor experienced tremendous difficulty exerting his will over Spinks, who proved he could not only appear against a unified middleweight kingpin, but that he could compete at the weight. He darted within range to land punches and frustrated Taylor with his defensive skills throughout the fight.

It was difficult to find agreement on a winner among ringside observers after the fight concluded its 12 rounds. Rarely in boxing history have the disparities been greater between three judges. Dick Flaherty rewarded Spinks for his consummate boxing skills by the wide margin of 117-111. Gale Van Hoy favored the heavier-handed Taylor by the same score of 117-111. Michael Pernick favored Taylor by one round with a score of 115-113 to break the deadlock.

The road to retaining his junior middleweight crown will be no easier for the 29-year-old Spinks when facing the veteran Phillips, 38, who has won an impressive three world championships in his career, all at the 154-pound limit.

Phillips won his last world title in 2004 but dropped a close decision to Kassim Ouma in his next match.

Phillips has won his last three fights, most notably scoring a technical knockout over Teddy Reid and winning a unanimous decision over Juan Carlos Candelo.

Alexander has been a child prodigy fighting out of the Spinks camp. He made a significant move up in level of opposition in his last appearance, making a strong statement by winning a lopsided unanimous decision over respected former world champion DeMarcus “Chop Chop” Corley to win the WBC Continental Americas super lightweight championship.

Alexander will be in a championship unification match against Callist, who lives in Colon, Panama. At a just-turned 21, Alexander is believed by many boxing experts to be one of the top prospects in the sport. If he can defeat Callist convincingly, Alexander will edge closer to his first world-title fight.

Callist will certainly have the edge in experience. He’s 12 years older at age 33, and he has participated in 31 professional fights to Alexander’s 14. Like Corley, Callist is a southpaw but appears to be on the rise while Corley’s best days are probably behind him.

Callist has only lost once in his last seven matches—to undefeated Marcos Rene Maidana in 2006. In his last appearance, he won a unanimous decision in eight rounds over Charlie Navarro on Aug. 16, 2007.

Pride of St. Louis is being promoted by Don King Productions in association with Banner Promotions.

For multi-media event page link, go to http://www.donking.com/events/prideofstlouis/

It's not TV. It's DONKINGTV.COM

Don King Productions has promoted over 500 world championship fights with nearly 100 individual boxers having been paid $1 million or more. DKP also holds the distinction of having promoted or co-promoted seven of the 10 largest pay-per-view events in history, as gauged by total buys, including three of the top five: Holyfield vs. Tyson II, 1.99 million buys, June 1997; Tyson vs. Holyfield I, 1.6 million buys, November 1996; and Tyson vs. McNeeley, 1.58 million buys, August 1995.

DKP promoted Cory Spinks vs. Zab Judah II: Arch Rivals… Meet Me in St. Louis, which boasted the second-largest attendance for a boxing match at an indoor arena in history when 22,370 patrons sold out the Savvis Center (now known as the Scottrade Center) in advance on Feb. 5, 2005.

DKP has promoted or co-promoted 11 of the top 15 highest-grossing live gates in the history of the state of Nevada including four of the top five: Holyfield vs. Lewis II, paid attendance: 17,078, gross: $16,860,300 (NOTE: Also second-highest live-gate gross for any event in the history of the world.), date: Nov. 13, 1999; Holyfield vs. Tyson II, paid attendance: 16,279, gross: $14,277,200, date: June 28, 1997; Holyfield vs. Tyson I, paid attendance: 16,103, gross: $14,150,700, date: Nov. 9, 1996; and Tyson vs. McNeeley, paid attendance: 16,113, gross: $13,965,600, date: Aug. 19, 1995.

Scottrade Center, located in the heart of downtown St. Louis, is one of the finest sports and entertainment complexes in the country, with state-of-the-art facilities and equipment and an unprecedented commitment to quality and service. Opened in 1994, the arena is home to the St. Louis Blues Hockey Club and also features a full range of arena programming, including concerts, ice shows, family shows and other sporting events. The building is operated by Sports Capital Partners, owner of the St. Louis Blues, under the leadership of its chairman, Dave Checketts. For more information, please visit www.scottradecenter.com.