Opponents are like employees to Floyd Mayweather Jr. He talks as if he hires and fires them in his role as boxer, promoter, matchmaker and candlestick maker. But before Mayweather could tell Canelo Alvarez how much his purse would be and what would floors he’d have to sweep to earn it, Alvarez told him to take this job and shove it.
In a sure sign that Canelo has arrived as a star in his own right, he decided not to fight on the May 4 undercard of Mayweather’s bout against Robert Guerrero at Las Vegas’ MGM Grand.
According to various reports, Canelo’s bout against Austin Trout was moved to April 20 in San Antonio because Mayweather would not guarantee him that he’s next, the second act in Mayweather’s new Showtime deal.
Speculation still has Canelo-Mayweather happening on Sept. 14. Part of that, however, had included an assumption that Canelo would appear on the May 4 undercard as part of Mayweather’s supporting cast. But when Mayweather said no to the guarantee, Canelo made other plans.
Somebody more unsure of his credentials and unproven as an attraction might have accepted the denial and quietly resigned himself to a preliminary role. After all, Mayweather’s claim on power has been emboldened by a Showtime contract that, according to some reports, could be worth $250 million. A fraction of Mayweather’s potential income from Showtime could fund a nice retirement. Why offend him?
But Canelo’s move off Mayweather’s card and onto his own indicates that the Mexican junior-middleweight has begun to see himself as an equal. The guess from this corner is that’s how he will negotiate. To wit: Canelo will demand a lot more money that Victor Ortiz and Guerrero ever did. Forget all the predictable trash talk after contracts are safely signed. Guerrero, like Ortiz, is happy for the opportunity.
Unlike any proposed opponent other than Manny Pacquiao on the list of Mayweather possibilities, Canelo has drawing power. He proved at home in Mexico. He confirmed it on Sept. 15 with a record rating for Showtime in a victory over Josesito Lopez at the MGM Grand on the same night that Sergio Martinez beat Julio Cesar Chavez Jr. at Las Vegas’ Thomas & Mack Center on an HBO pay-per-view telecast.
Mayweather has said often and in so many words that he has no equal. In the ring, maybe he doesn’t. But it will be interesting to see if Canelo’s box-office power makes negotiations as futile as they were with Pacquiao. Mayweather likes to dictate more than negotiate. But Mayweather also endangers potential revenue stream for himself and Showtime if he ignores Canelo and the big Mexican audience that he brings to the table.
After his upset of Miguel Cotto, Trout might prove to be a bigger challenge to Canelo than expected. If Canelo prevails, however, the television numbers will be the biggest factor to emerge from April 20.
If they continue to multiply, Mayweather might have to deal with a dangerous business partner, instead of just another carefully-chosen employee.
