SAN ANTONIO – While there is no promotional formula for rising from small and local shows to large and national ones, there is perhaps a timeline: suddenly. The incremental approach that works well in most of life’s worthwhile doings does not work nearly so well in prizefighting promotion, as so many other good ideas do not work nearly so well in prizefighting promotion – wherein shortsightedness rarely finds its match in anything but cupidity. “Go large, be bold, and expect to lose” is probably good a slogan as any, and Leija-Battah Promotions certainly understands those first two.
Saturday at Our Lady of the Lake University, Leija-Battah Promotions held its final sparring session before a championship match it will make, both as promoter and challenger, on April 20, when Mexican Saul “Canelo” Alvarez fights New Mexican Austin “No Doubt” Trout at Alamodome, in the biggest consequential fight of the first half of 2013.
Is this city ready? That is a question Saturday answered incompletely. The main event certainly was not ready, or anything local promoters had control over. Golden Boy Promotions was to blame for Omar Figueroa unmanning someone named Henry Aurad in a few punches, but only insofar as a promoter overextended with television dates and fighters can be. There’s an underexplored conundrum here, one that having too large a stable, usually required by too many television commitments, can bring. It’s a thing storied matchmaker Don Chargin shared: You run out of opponents. When you have too many good fighters and they must be kept active against fighters other than your other good fighters, when your responsibility is to build fighters, not fights, appropriate opposition goes missing.
Golden Boy Promotions now finds itself often putting men like Henry Aurad on television. Top Rank, in its overstocked past, did this lots, too, but Top Rank has stropped itself in the last four months – one is tempted to hear the starter’s pistol the night Juan Manuel Marquez recalled Top Rank’s signature brand though the downsizing began months earlier – and is on the verge of having its least-active Q1 in memory.
Our Lady of the Lake University’s gymnasium was filled Saturday. OLLU is a small, old, lovely place a couple miles west – just to the Mexican side – of this city’s downtown. Any town has its ethnic enclaves, and while this one is probably the most Mexican of our country’s largest, the west side of San Antonio is even more Mexican than other parts with their enclaves of Chicanos or African-Americans or German-Americans.
Founded nearly 120 years ago by the Sisters of the Congregation of Divine Providence, a French order of Catholic nuns, OLLU is a school with a campus that is small but precious and home of its city’s most picturesque steeple, reminding students, or boxing aficionados as the case may be, their host is not secular. Catholicism is arguably a cultural artifact for Mexicans more than a religious one; the reevaluation of the Church the Irish, among others, now undergo is a thing Mexicans underwent in the late 1920s, when President Plutarco Elias Calles fired what might euphemistically be called a starter’s pistol of his own. Mexican Catholicism is a rich and irreverent species of Catholicism; its cultural tendency towards faith is leavened by a deeper indigenous recollection of how the faith was delivered by steel-bearing Spaniards the new God mysteriously chose as His emissaries.
OLLU is a local-knowledge spot Leija-Battah Promotions chose for a small show because it is a local promoter that understands the city in which it promotes because it is run by residents of the city. This month marks a year since Jesse James Leija, still a trainer and former prizefighter much more than a promoter, and Mike Battah, a local businessman, formed Leija-Battah Promotions and presented a Top Rank show that featured Kelly Pavlik in a corner of Alamodome called Illusions Theater.
Other shows followed, and while announced gates were encouraging, other elements were not. After Alamodome, there was a show at a dancehall followed by a pro-am at Alamodome, followed by a Freeman Coliseum show and a late-December card in an assembly hall. Throughout, there were rumblings of Leija-Battah wanting to bring Saul “Canelo” Alvarez to San Antonio. When Saturday’s show got announced in January with Henry Aurad in the main event of a card at a university wellness and activity center, though, well.
Then last week brought news Canelo was in fact en route, and not as a showcase talent against a designated opponent – the way Manny Pacquiao visited this city in 2007 and Julio Cesar Chavez Jr. came in 2010 and 2012 – but in a legitimate title-unification match against a fellow champ with good a chance of winning as losing, if every scorecard were in an honest hand. Alvarez will fight Trout on the third evening of Fiesta, this city’s annual and colorful 10-day celebration of Texas independence – contextualized regularly by San Antonians as “our Mardi Gras,” which means plenty, from a live-gate perspective, when one considers Alamo City has about 400 percent New Orleans’ population.
Will Alvarez-Trout break the record set at Alamodome by Pernell Whitaker and Julio Cesar Chavez Sr. 20 years ago this September? No, but an attendance number above 25,000 is not out of the question. And when did those words last appear in a sentence about American-venue boxing outside Lone Star State?
Bart Barry can be reached at bart.barrys.email (at) gmail.com
