By Norm Frauenheim
Floyd Mayweather Jr. has been more CEO than TBE from the moment he took the initiative and approached Manny Pacquiao at a Miami Heat game in the move that led to the deal for their May 2 fight at Las Vegas’ MGM Grand.
He’s effective in the CEO role. Likable, too. His exchanges with the media are crisp, forthright and polite. The understated manner is a hint at the calculated, precise tactician he will be at opening bell for what is sure to be the richest fight ever.
He has repeatedly referred to the long-awaited showdown with Pacquiao as just another fight. A job, he calls it.
“I know it’s the biggest fight in boxing history, but I can’t approach it like that,” Mayweather said Wednesday during a conference call. “I’m never going to put any unnecessary pressure on myself.’’
Cool, that makes sense.
Simplicity is an art necessary to any successful battle plan. But here’s the question: Why TBE? Why now?
Mayweather has called himself The Best Ever for a long time, but the claim has been restricted to the TBE acronym seen so often on caps and T-shirts. But now he has decided to re-exert his claim on being history’s best, first in an interview with ESPN’s Stephen A Smith and again Wednesday in a call with reporters from across world.
His comments Wednesday weren’t quite as strong as they were to ESPN. He told Smith he was better than Ali and Sugar Ray Robinson, who is No. 1 in most all-time pound-for-pound ratings. On Wednesday he was asked only about Ali and he talked only about Ali.
“He called himself The Greatest and I call myself TBE,” Mayweather said. “I’m pretty sure I’ll get criticized for what I said, but I could care less. I could care less about the backlash.”
The mystery is why Mayweather would invite the inevitable backlash within a couple of weeks of a fight that, more than any other, will define his place alongside Ali, Robinson and those he didn’t mention. With apologies to all of the legends not mentioned, Sugar Ray Leonard, Roberto Duran, Joe Louis and Julio Cesar Chavez belong in the argument, too.
History didn’t have to be part of the job description, at least not in the way the CEO in Mayweather defined it. But the TBE in him put it there without apology. It also put him at risk of the unnecessary pressure he seeks to avoid.
Perhaps, Mayweather will prove he is as good at making history as he is at making money. Maybe, he knocks out Pacquiao. Maybe, he gets up from a knockdown to score a dramatic victory. Maybe, maybe. But maybe it goes the other way. Maybe, TBE will come to mean Pacquiao.
Most of the pressure is already on Mayweather. He’ll get 60 percent of record-setting revenue, which for him figures to be anywhere from $80 million to a $180 million. He’s also undefeated, which over the years has generated a lot of amateur psychoanalysis. The 0 in that 47-0 record has become a symbol of what motivates Mayweather. The theory is that he protects it at all costs. It’s become his identity.
A loss, former heavyweight champ George Foreman said Thursday in a conference call, “could devastate him as a boxer — not as a man, but as a boxer. He might have to go out in the country somewhere if he lost.’’
Foreman suffered his first loss to Ali in Zaire. He was 40-0 before Ali beat him in The Rumble In The Jungle in 1974. It was a loss that altered the way Foreman looked at himself. It was 15 months before he could step through the ropes again.
“I’m the one guy who knows what it’s like to be undefeated going into a fight like that and to be knocked off that pedestal,” said Foreman, who will appear Saturday night in HBO’s “Mayweather/Pacquiao: The Legends Speak.’’
Ali had already endured defeat. He understood it. Learned from it. Came back from it. In a sport defined by adversity, defeat can forge newfound strength. At 57-5, Pacquiao has experienced it. Mayweather has not.
“Pacquiao has it a little better,’’ said Foreman, who picks the Filipino to win a narrow decision. “He is already picked as the underdog. There’s not a whole lot of pressure on him.
“But when you have never lost before in a fight of this magnitude, there’s so much pressure on you, more pressure than you have ever had before, more pressure than on any other athlete right now.’’
Too much pressure? The CEO says no. But TBE? Proof of Mayweather’s bold claim is still waiting To Be Evaluated on May 2.
