Killing pay-per-view: An (unauthorized) oral history

By Bart Barry-

Twenty months after a fight that put boxing pay-per-view in a death spiral, Floyd Mayweather and Manny Pacquiao – along with their handlers and hangerson – did not reflect in their own words on the way their match ruined boxing. But here’s imagining they did.

FLOYD MAYWEATHER: Blood, sweat and tears. Hardwork and dedication. Forty-nine tried, 49 failed. You wanna see the check I got? It’s over here (motioning to a 30-foot x 45-foot hanging print of himself showing the media a check at his postfight press conference).

LEONARD ELLERBE (CEO, Mayweather Promotions): I took that pic and we got it mounted by AllPosters.com.

BOB ARUM (CEO, Top Rank): We knew what Mayweather was. We promoted him for years. An exceptional talent and just a rotten human being. We had to watch his fight with Oscar (De La Hoya) and his fight with Canelo (Alvarez), and they made all this money. And we created Oscar too. And we get nothing? Something had to be done.

MANNY PACQUIAO: I fight for the people. Especially the poor people. Seriously. Manny Pacquiao loves everyone. The fight was not happy. My shoulder hurt.

FREDDIE ROACH (Pacquiao’s trainer): After Marquez nearly killed Manny, I thought there was no way the Floyd fight would happen. I talked to Bob (Arum) and asked him if he was going to fire me. Bob said, “Maybe. Maybe not. We’ll get Manny a few heavy bags. We’ll put him in exotic places, maybe do a Bradley rematch. You just keep saying Floyd’s an easy fight. This could work.”

LA-Z THE SCRIBE (Editor in chief, FloydDaGOAT.com): Yeah, after Marquez obliterated him, I got a call from Money. He’s all, “That piss-drinker just cost me a billion!” I was the first to tweet it.

RICHARD SCHAEFER (former CEO, Golden Boy Promotions): You know, when I hear people saying Mayweather-Pacquiao ruined pay-per-view, it actually makes me kind of mad. I had a big part in ruining boxing, and a big part of that success was pay-per-view. We also got Andre Berto overpaid, over and over. It’s easy to give Ken (Hershman) and Stephen (Espinoza) all the credit today. But I’m proud of the work Ross (Greenburg) and I did to make most of that possible.

KEN HERSHMAN (former President, HBO Sports): I wish I hadn’t left Showtime. We did some really good things over there on a shoestring.

ROSS GREENBERG (former President, HBO Sports): I don’t miss anything about boxing.

STEPHEN ESPINOZA (General Manager, Showtime Sports): I miss working with Richard.

SCHAEFER: Please tell Stephen I’m back in boxing!

FLOYD MAYWEATHER SR. (Mayweather’s trainer): Listen, man, I told you I don’t know. Floyd and I allegedly wasn’t on speaking terms at that moment.

ROGER MAYWEATHER (Floyd’s former trainer): I told them motherf–kers it was a dumb idea. Shopping for a turkey? My nephew told me to do it. Them charges got dropped, OK?

PACQUIAO: They make me give the blood too much. If my shoulder happy, I win. Give me a rematch, Floyd. And half.

MAYWEATHER: VADA, ADA, USADA, DABA, DABA. All’s I know is when my dad says that power-pellet stuff all them years ago, some of you thought Manny could beat me. Then the fight happens, and it ain’t close – you tell me, ya dummies.

BRUCE TRAMPLER (Matchmaker, Top Rank): Was I surprised by the result? What do you think?

JAY Z (Founder, ROC NATION Sports): Floyd can’t read. Fifty can’t flow. Arum’s getting old. Al (Haymon) doesn’t answer calls. I’m a hustler. I told my people to find the biggest draws and sign them. Well, Dre (Andre Ward) got no charisma, and Miguel (Cotto) is ancient. I’m leaking a fortune in the fight game already. I need a word that rhymes with ‘divestiture’.

ARUM: Look, Manny’s a pragmatist. He knows there needs to be a chance of his getting killed at this point to sell his fights anywhere but the Phillipines, or he can take less money. He doesn’t want to get killed, right? The silver lining in all this is it led to our finding a continent where he hasn’t fought yet – Australia! Right now, we’re saying there’s interest on all the networks, but in a few months we’re going to decide to put it on our website again.

ELLERBE: We’re back on pay-per-view. We’re doing a three-rounder soon between two of the largest stars in the hip-hop universe. Our production company did that video of Girl Collection already. It broke the internet. Floyd’s the smartest businessman in the world.

ESPINOZA: I can’t believe we won an Emmy for a commercial either. But that’s Floyd!

AL HAYMON (Mayweather’s adviser): …

SAM WATSON (Haymon’s assistant): Be sure and thank Al Haymon for this interview opportunity.

ARUM: We knew things were going sideways when Floyd had to announce the fight with his cell phone. We covered our bases by leaking the imminent announcement to a number of journalists in case Floyd’s battery died. That kickoff press conference looked like a junior-high dance. And Machiavelli (Al Haymon) didn’t help anything by doing what he did.

ROACH: I’d never seen anything like that fight week in Vegas. I hope Manny gets the rematch (grinning widely); I think we’ll win easily next time.

OSCAR DE LA HOYA (Founder, Golden Boy Promotions): Everything I built in all my pay-per-view fights? They ruined it. We didn’t make a dime. Now K2 (Gennady Golovkin’s promoter) wants us to get Canelo knocked-out for less than I made fighting Felix Sturm. ¡Felix pinche Sturm, imagínate! We’re rebuilding right now, old school. But we need Canelo. Maybe a rematch with Floyd would sell? We’d take a fight with Manny too. Let’s stop talking about GGG.

MIGUEL COTTO (former middleweight world champion): Miguel Cotto fight next month against somebody. Pay-per-view. Miguel Cotto no promote fight because Miguel Cotto has guarantee purse.

MAYWEATHER: I killed boxing (laughing). Told ya!

Bart Barry can be reached via Twitter @bartbarry