By Norm Frauenheim-
From Pac Man to The Honorable, it’s been one wild, wonderful ride. Sometimes wacky, too, but that’s boxing, the only place Manny Pacquiao’s improbable story could have happened.
It continues, this time Down Under in Brisbane against a fighter nobody really knows – and if Pacquiao has his way – nobody will remember after this weekend.
Pacquiao is fighting somebody named Jeff Horn, who is as unknown as the Filipino Senator was a couple of decades ago. Horn has never answered an opening bell to a pro bout in the northern hemisphere.
At 16-0 with one draw and 11 knockouts, it’s hard to judge what kind of fighter Horn is. Video shows he’s aggressive and throws straight punches. I look at the Aussie school teacher and I think of Ricky Hatton without he post-fight pints or Brandon Rios without the craziness. But who knows?
Truth is, the same question applies to Pacquiao — the fighter — these days. His bout with Horn has the feel of one stop in a long, worldwide farewell to the sport that turned him into an international celebrity and even a possible Filipino presidential candidate.
The welterweight fight itself has some significant implications for the business. There’s no pay-per-view price tag attached to it. ESPN will televise the bout (6 p.m PT/9 p.m ET). In Australia, it will happen Sunday afternoon at Brisbane’s Suncorp Stadium in front of a potential crowd of 60,000.
It’s the first time Pacquaio will appear in a non-PPV fight since 2005. There has been lots of evidence over the last couple of years that the PPV model no longer works, either because of cost or all the ways the signal can be pirated.
Whatever the reason, if Pacquiao in a non-PPV bout works, it’s a sure sign the business has moved on from a model that some say has enriched a few, yet left other good fighters without access to a larger audience.
Pacquaio is not the inexhaustible maelstrom he was against Oscar De La Hoya in 2008, but he’s still as reliable indicator of the where the business has been and where it’s going. People watch because of the name. Without the PPV price, the best estimate for ESPN’s audience is 2 million.
If he looks good and scores his first stoppage since his stoppage of Miguel Cotto in 2009, tired talk about a rematch with Floyd Mayweather Jr. is inevitable. Don’t believe it.
Mayweather is fighting UFC star Conor McGregor on Aug. 26 in a sanctioned boxing match because the Irishman is no threat. Pacquiao still is and chances are good that he’ll prove that against Horn, who has never encountered anybody with his speed.
“Yes, this is a great opportunity to show the fans of boxing that we are still here and not done in boxing,’’ Pacquiao said Tuesday in a conference call from Brisbane. “So, this is a good chance, and we believe that a lot of people will be watching.’’
Above all, it’s good chance to remind people of Pacquiao’s popularity. He’s not the fighter he once was. Few at 38 are.
“He probably doesn’t pull the trigger,’’ Horn said. “Look, he is still a super-fast fighter that has easily taken apart his last few opponents. I don’t know if he has a knockout in him But who knows?’’
That’s the bottom-line question. Could Horn be the Down Under version of Joe Smith Jr., the light-heavyweight who ended the Bernard Hopkins legend in December? Not likely. Smith had introduced himself as legit threat with a stoppage of Andrzej Fonfara last June.
But who knows?
For once, we can get an answer without the PPV.
