By Norm Frauenheim-
Andre Ward’s surprising retirement, Roman Gonzalez’ sad defeat and the scorecard controversy still brewing over the Gennady Golovkin-Canelo Alvarez draw is re-energizing the pound-for-pound debate and generating renewed optimism about a resilient business known for comebacks.
It’s always best to be cautious about whether another comeback is on the horizon. Adelaide Byrd’s crazy card favoring Canelo by a bewildering eight-point margin on Sept. 16 serves as a clear-and-present warning. It reminds me of an old line from Hall of Fame writer Michael Katz. To wit: Only boxing is killing boxing.
Nevertheless, some intriguing elements are beginning to fall into place for some real momentum going into 2018. Even Adelaide’s Byrd-brain card might prove to be a good thing. It all but ensured that there would be a rematch in what looks to be a headline-grabbing rivalry until at least next May and perhaps beyond. There are plenty of reasons to question — even suspect — Byrd’s scoring. But only a rematch can provide an answer. That’s good for business.
So, too, is the slow, yet still painful move away from the pay-per-view business model. The numbers just can’t be believed any more. The buy rate has been corrupted.
The only relevant number in a Guccifer 2.0 era full of Russian hackers, bots, Trump tweets and pirates is the rip-off rate. The move toward bouts on ESPN and Showtime without the PPV tag is already underway. Early indications are that it is working. It has to.
The idea is to introduce young fighters, fighters from Eastern Europe and Central Asia to an emerging audience of young fans armed with cutting-edge tech and seeking new ways to watch. They’re seeking new fighters, too. Ward was good, even great in an old-school kind of way. At 32-0, he has a Hall of Fame resume.
It also fair to wonder whether he won’t be at least tempted to try his luck at heavyweight, a la Roy Jones Jr. But the guess here is that Ward knows he’s just not big enough to contend with Anthony Joshua, 6-foot-6 and 27, or Deontay Wilder, 6-7 and 31. Ward formally notified the acronyms this week that he was vacating his light-heavyweight titles. Now 33, he’ll look around at the younger generation in a year or two and probably decide to stay retired.
Ward’s retirement creates a vacancy – maybe even a breath of fresh air – at the top of the pound-for-pound debate. He was a terrific boxer, subtle and smart. Yet, he was never a big draw, in part because of inactivity brought on by promotional trouble. He also had something of an artistic temperament, meaning that he approached each bout more as a craftsman than a salesman.
He was fun to watch, but you had to know what you were watching. Same with Roman Gonzalez, a master craftsman who is the lightest fighter to ever occupy the pound-for-pound’s top spot. Gonzalez’ fight to draw a big crowd was complicated by the simple fact that he’s a little guy, a flyweight whose ascent up the scale was stopped by successive losses to junior-bantamweight Srisaket Sor Rungvisai.
There’s a reason for weight classes and that was evident in the Gonzalez defeats. Evident, too, was a fighter who seemed to have lost his way, if not his will, in the wake of trainer Arnulfo Obando’s death.
Time, tragedy, simple physics and circumstance have eliminated them from the top of the argument. In their place, there is a youth movement, at least there is in this pound-for-pound edition.
At No. 1: Terence Crawford. He’s slick, quick, instinctive and appears to have a mean streak. He dominated junior welterweight and the guess here is that he will do the same at welter. There are questions about whether he can draw in locales far from his fans in Omaha. On PPV, no. On ESPN, yeah. Without PPV limits, more fans will get a chance to see just how good he is and how much better he’ll soon be.
No. 2: Mikey Garcia. He’s smart and as efficient as any fighter in a long while. I’m not sure the lightweight champion can beat Crawford at a heavier weight (147 pounds) or junor-lightweight Vasily Lomachenko (more on him later) at his own weight, 135. But it looks as if the economical Garcia does what he has to, which might mean we haven’t seen most of what he can do.
No. 3: Lomachenko. He’s part wizard and part Ali. At least, that’s how promoter Bob Arum and others have portrayed him. At 130 pounds, I’m not sure anyone can beat him, but he faces an intriguing Dec. 9 challenge from Guillermo Rigondeaux, anther master craftsman, yet dismissed as boring. Rigondeaux is jumping up in weight, from 122 pounds, to face Lomachenko in an unprecedented bout between double Olympic gold medalists. Can the Cuban beat the Ukrainian? Maybe not, but he has the skillset to challenge him, or at least show somebody else how to beat him.
No. 4: Golovkin and Canelo in a tie. Or was that a draw? If Canelo learns from the debatable draw the way he learned from a loss to Floyd Mayweather, he should win against GGG, who is 35 and will be 36 at opening bell of the projected May rematch.
No. 5: Joshua. Maybe, Joshua belongs in the second five for now. But he is the possible face of the very future that is apparent in autumn of the year before boxing’s potential comeback. He is drawing huge crowds in the UK. Boxing has always been defined by the heavyweights. No real comeback is complete without one and Joshua might be the one.