BEIJING, CHINA – UFC® today confirmed its first-ever event in Beijing, China, will be held at the Cadillac Arena on Saturday, November 24. Limited early bird tickets for UFC FIGHT NIGHT® BEIJING, Presented by General Tire, are on-sale now via Damai.cn and 247tickets.cn.
Following last year’s highly successful sell-out debut in mainland China, UFC, the world’s premier mixed martial arts organization, is primed to deliver another thrilling night of action to fans in Beijing. Over the past few years, UFC has worked to identify and nurture the talents of top tier Chinese athletes who have shown great strength, skill and determination to succeed inside the Octagon®. UFC fans around the world have witnessed the sharp rise of local athletes such as Li Jingliang, Song Yadong, Yan Xiaonan, Song Kenan, and Pingyuan Liu, who have put their respective divisions on notice.
“China is the next frontier for the growth of UFC and the sport of mixed martial arts, and this market is paramount to our success internationally,” UFC Vice President of Asia-Pacific Kevin Chang said. “We are excited to bring our next live event to China’s capital and show the world just how far we have come. Our loyal fans in China demand nothing but the best, and one year on since our debut in Shanghai, UFC Fight Night® BEIJING, Presented by General Tire, is set to be a night to remember.”
UFC will be working together with Endeavor China, a subsidiary of Endeavor to deliver the live event.
“Endeavor China is excited to once again bring UFC – the world’s premier professional MMA organization – to Chinese audiences. After the great success of last year’s event in Shanghai, we are happy to announce that this year’s UFC Fight Night event will take place in the country’s capital, Beijing,” said Michael Ma, Endeavor China CEO. He continued, “MMA’s popularity is quickly rising in China, and we look forward to bringing our growing fanbase the best that UFC has to offer.”
Once again the live UFC event in China will be presented by General Tire, Mitchell Golledge, Head of Marketing RE PLT Tyres APAC stated, “The General Tire brand speaks to consumers that possess an adventurous spirit who believe that Anywhere is Possible. We are thrilled to take this next adventure to Beijing, a city where tradition meets the contemporary – just as martial arts now meets UFC.”
A limited amount of discounted Early Bird Tickets in riser categories for UFC Fight Night® BEIJING, Presented by General Tire are on sale now via Damai.cn and 247tickets.com. Riser ticket categories are Lower Bowl 1 RMB1,480, Lower Bowl 2 RMB1,280, Lower Bowl 3 RMB880, Lower Bowl 4 RMB680, Upper Bowl 1 RMB480, Upper Bowl 2 RMB380, Upper Bowl 3 RMB280.
UFC VIP Experience packages and floor seats are available at a later date. VIP Packages start at RMB 9,880 (row 3), rmb 13,880 (row 2), to rmb 16,680 (row 1), each with exclusive VIP privileges. Remaining floor seats are rmb 3,880.
Further details on UFC FIGHT NIGHT® BEIJING, Presented by General Tire will be announced in coming weeks. Keep up to date with all the latest news by following us on Weibo: @UFC???????, Wechat: UFC???????(ufcofficial) Youku, QQ, Facebook (UFC Asia), Twitter and Instagram (@ufc), and use our official hashtag: #UFCBEIJING
About UFC®
UFC® is a premium global sports brand and the largest Pay-Per-View event provider in the world. Celebrating its 25th Anniversary in 2018, UFC boasts more than 284 million fans worldwide and has produced over 440 events in 22 countries since its inception in 1993. Acquired in 2016 by global sports, entertainment and fashion leader Endeavor (formerly WME | IMG), together with strategic partners Silver Lake Partners and KKR, UFC is headquartered in Las Vegas with a network of employees around the world. UFC produces more than 40 live events annually that consistently sell out some of the most prestigious arenas around the globe, while programming is broadcast in over 160 countries and territories to more than 1.1 billion TV households worldwide in 40 different languages. UFC FIGHT PASS®, a digital subscription service, delivers exclusive live events, thousands of fights on-demand and original content to fans around the world. For more information, visit UFC.com and follow UFC at Facebook.com/UFC, Twitter, Snapchat and Instagram: @UFC.
About Endeavor China
Endeavor China is a subsidiary of Endeavor (formerly WME | IMG), a global leader in sports, entertainment and fashion operating in more than 30 countries. Formed through an investment group that includes Sequoia Capital China, Tencent, FountainVest Partners and Focus Media, Endeavor China is focused on building upon Endeavor’s longstanding presence in the region and advancing its growth across entertainment and sports.
About General Tire
The General Tire brand originated from Fort Mill, South Carolina in 1915 and owns the world’s largest tire site in Uvalde, Texas. The brand is part of Continental Tires, a company of Germany-based Continental AG. For over a century, General Tire has been passionately committed to its core values of Performance, Reliability, and American Heritage. The brand offers consumers a wide range of tire products, including high-performance tires, passenger car tires and off-road tires. General Tire strives to unleash the potential of every SUV, providing a fearless driving experience to adventure-loving APAC drivers – Anywhere is Possible with General Tire.
