By Bart Barry-
“It is a laborious madness and an impoverishing one, the madness of composing vast books – setting out in five hundred pages an idea that can be perfectly related orally in five minutes. The better way to go about it is to pretend those books already exist, and offer a summary, a commentary on them.” – Jorge Luis Borges
OKLAHOMA CITY – This proud city stands between Arlington, Texas, and Omaha, Neb., though not midway between; this capital of Oklahoma is nearer Arlington than Omaha, a geographical position whose shading made it quite right for Wednesday’s co-promoter / co-broadcaster confirmation announcement of what numbers have frozen our beloved sport in anticipation for nearly a month since PBC on Fox Sports’ welterweight co-champion Errol “The Truth” Spence (waltzing to a harmless decision over Manny Pacquiao in September) toed the pay-per-view line with Top Rank of ESPN’s welterweight champion Terence “Bud” Crawford (keelhauling Kell Brook in October). Spence won.
“We did it!” exclaimed promoter Richard Schaefer in Bricktown Brawlers Hall, the third-largest conference room on the second floor of the Cox Convention Center, a meeting place named after the Indoor Football League team that warmed Oklahomans’ hearts in bygone days. “Bob said we couldn’t, and I said, ‘Bob, we’ll see about that!’ And now we have, have not we, Bob?”
“This is a stupid exercise but necessary,” averred promoter Bob Arum from his seat at a makeshift dais before a sprawling purple, black and electric-blue canvas billboard filled with the announcement’s tagline: PURSES COLLIDE. “Only an idiot would take these numbers more seriously than the fights or fighters themselves, and since most of you are idiots who write for idiots, here we are.”
Such levity on Arum’s part did little to defuse what tensions mounted ceaselessly in a war of promotional trashtalk that began at ringside in AT&T Stadium after Spence-Pacquiao and grew only louder at the postfight presser in CHI Health Center after Crawford-Brook. His charge having lost by a few hundred thousand pay-per-viewers, Arum may have been eager to change the conversation to a proposed Crawford-Pacquiao tilt early in 2020, but gathered fans were having none of it.
“You come at the king, you best not miss,” said Lil Audi, a self-proclaimed broadcast aficionado in a blue Fox Sports ballcap who chose not to give his real name. “Dadunh-duna-DAH! My boys beat that ass.”
Though neither Spence nor Crawford was present at Wednesday’s event, representatives from both their networks as well as surprise representatives from both fighters’ former networks, Showtime and HBO respectively, gathered and lent gravity to the proceedings.
“‘The Truth’ is, Errol will always be family,” said a Showtime representative. “While we wish we could’ve done the Pacquiao fight, we understand the economics of the situation, and we’re thrilled to announce a Muhammad Ali documentary we’re working on for next spring.
“It’s a spoken-word mashup of Ali in others’ words, featuring such distinctive voices as Californication’s David Duchnovy and Dexter’s Michael C. Hall. And of course Showtime Championship Boxing’s own Paulie Malignaggi.”
Not to be outdone, HBO’s new Executive Vice President of Streaming Services put her own spin on the event.
“Words cannot express how happy we are to be out of this mess,” said Priyanka Malhotra. “I’m here, in large part, to ensure the stake we drove in boxing’s heart has not been dislodged by money or a detente between rival promoters. And yes, to announce ‘LJ on MJ’ – an original series that takes viewers on a tour of Michael Jordan’s favorite parts of New York City, produced by LeBron James.”
So much attention devoted to who attracted more pay-per-view buys, those observers formerly known as aficionados can be forgiven if they inadvertently and initially mistook Crawford’s round-three razing of Brook as more definitive than Spence’s keepaway scorecard-whiteout of Pacquiao. While Crawford’s predatory instinct and Brook’s inexplicable popularity in the U.K. otherwise might’ve combined for a win, the smart money, as they say, was ever on Spence.
“These fans who think they’re promoters never understand international buys,” said Arum, Wednesday. “They won domestic buys, whatever, but when the money is finally counted and Machiavelli is done keeping his enemies closer than his friends, we’ll see which fighter emerges with the better actual paycheck.
“But don’t expect the Swiss banker to throw another press conference about that number.”
“This is a win and a win for boxing,” replied Schaefer. “It’s a win because Errol Spence won more pay-per-view money. And it is also a win because Errol Spence will make even more money in his next fight, which we are thrilled to announce will not be with Terence Crawford.”
While old timers may scoff at boxing’s new fascination with numbers of viewers between fighters, rather than numbers of punches thrown, truth is, this fascination is hardly new.
“Reminds me of the Money Era,” said Lil Audi. “The haters were all ‘It’s bad for boxing if the two best don’t throw hands in their primes,’ but we got those Maidana fights outta Floyd, right, and we got JMM waxing Pac like Rain Dance.”
“Of course he names himself after a German car,” said Arum, when asked about those comments. “He’s an idiot.”
While serious fans are likely to remain fixated on the implications of Wednesday’s announcement for a halfyear to come, casual fans now understandably obsess over boxing’s flagship division. With no chance of Fury-Wilder 2 or Fury-Joshua or Joshua-Wilder in the foreseeable future, post-presser talk Wednesday shifted to broadcaster DAZN’s subscriber rate and a revenues-growth argument for ESPN+ charging more in 2020.
Bart Barry can be reached via Twitter @bartbarry
