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| KSI has joined forces with Wasserman Boxing and his management team, Proper Loud, to form a new groundbreaking boxing promotion company to stage the world’s biggest and best celebrity and crossover boxing events. Having conquered the entertainment world, KSI, who has over 34 million combined subscribers across his social media channels and more than 8.2 billion views, plans to make his mark on the boxing business as a promoter as well as a fighter, having already proved his massive box-office appeal with victories over YouTube rivals Joe Weller and Logan Paul. The arena selling, chart-topping rapper, who was the biggest-selling UK breakthrough of 2020, will be able to draw on the expertise of Wasserman Boxing, one of the world’s leading boxing promoters, and his management team at Proper Loud, as they look to set a new industry standard for boxing events. KSI, whose second album All Over The Place is due 16 July, said: “Since beating Logan Paul, I’ve been plotting my next move in boxing. Whenever I make a move, it’s always big. I’m excited to announce that I have partnered with the Sauerland brothers, Wasserman Boxing and Proper Loud to create my own boxing promotion. Get ready for some incredible events featuring the biggest names from the world of sport and entertainment.” Mams Taylor, owner of Proper Loud, said: “It’s with great pleasure that we announce this link up between KSI, Proper Loud and Wasserman Boxing. The Sauerland brothers have great experience in creating big fight nights and together we’re going to set a new standard for events, reaching bigger audiences, and guaranteeing excitement and entertainment.” Nisse Sauerland, Director of Boxing at Wasserman, said: “We’re delighted to partner with KSI and Proper Loud on this exciting new venture. We will bring decades of experience and expertise to deliver a new generation of fight fans with the highest production values and greatest match-ups in the world of celebrity and crossover boxing.” Kalle Sauerland, Head of Global Boxing at Wasserman, said: “This is a major move for the boxing and entertainment industries. KSI is a mega-star with huge crossover appeal. He knows how to market himself and he knows how to sell events. He will bring a new audience to the sport of boxing.” A launch date and opening party will be announced in the coming days to toast this exciting new venture. |
| About KSI KSI is the UK’s most well known YouTuber boasting over 34 million combined subscribers across his social media channels and more than 8.2 billion views. He has broken records with his boxing matches and has millions of streams under his belt as a music artist. His debut studio album, Dissimulation, reached number 2 on the UK Albums Chart. All Over The Place, the new album from KSI via BMG UK / RBC Records, out 16 July is available to pre-order now. Follow KSI on Twitter, Instagram, Facebook, Spotify and YouTube. About Proper Loud Proper Loud is a trailblazing multimedia management company founded by well-known entertainment industry professional Mams Taylor. Starting out representing emerging talent, Proper Loud’s roster grew to include Grammy award winning and nominated producers, writers and artists, Rico Love, S- X, Diego Ave and more. Taylor expanded his company and broadened its range of talent on their roster to include well-known YouTubers, influencers, photographers and other areas of the entertainment industry. In 2019, Taylor signed YouTube sensation, KSI. Taylor executive produced KSI’s debut album released in May 2020 under RBC/BMG. Taylor and Proper Loud have made additional moves within the music industry with the launch of the record label, ‘The Online Takeover’ in partnership with KSI and in live events with MBA Live. Follow Proper Loud on Twitter and Instagram. About Wasserman Boxing Wasserman is a partner to the world’s most iconic brands, properties and talent in their endeavors across sports, entertainment and culture. Our purpose is to transform the businesses and careers of clients. Founded in 2002 and headquartered in Los Angeles, Wasserman operates globally in more than 20 cities, including London, New York, Toronto, Raleigh, Carlsbad, The Hague, Portland and Shanghai. In 2021, Wasserman acquired Team Sauerland, one of the world’s leading boxing promoters, to form Wasserman Boxing, a new global force in the world of boxing. Learn more at TeamWass.com. Follow Wasserman Boxing on Twitter, Instagram and Facebook. |
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