Matchroom and DAZN today announced that international recording artist, three-time Latin Grammy winner and one of Mexico’s biggest superstars Alejandro Fernández will accompany Canelo Alvarez to the ring as he heads into his final fight in the Canelo Alvarez v Gennadiy “GGG” Golovkin Trilogy on Saturday, September 17 at the T-Mobile Arena in Las Vegas.
Alejandro Fernández is the most successful Mexican performer in the history of Las Vegas. His shows in celebration of Mexican Independence Day (Sept 16) have spanned two decades and hundreds of thousands of fans. This year, Alejandro performed to a sold-out crowd on Thursday, September 15 at the MGM Grand Arena and will again this Saturday, September 17, following his historic ring walk. Tickets available here.
Alejandro’s latest song, Nunca Dudes en Llamarme, reached number one on the US and Mexico radio charts this week. Song available here.
“This weekend is about coming together to celebrate Mexico, our culture, our music, and our sporting icons. For over 20 years, we have transformed Las Vegas into one massive celebration of Mexican Independence. It’s an honor to accompany my friend Canelo as he makes history tomorrow night. Que Viva Mexico!” – Alejandro Fernández
Canelo Alvarez vs. Gennadiy “GGG” Golovkin will be broadcast live on DAZN PPV in the U.S., Canada, UK, Ireland, Australia, and New Zealand as well as around the world on DAZN (excluding Mexico, Latin America, and Kazakhstan) and is in partnership with Matchroom, Canelo Promotions and GGG Promotions.
Additional information on the fight, undercards, and tickets can be found here.
For the latest news and events from Matchroom, please visit www.matchroom.com or follow along at @matchroomboxing.
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ABOUT MATCHROOM BOXING
Matchroom Boxing is the world’s leading boxing promotional outfit putting on major stadium and arena shows across the globe. Headed up by boxing supremo Eddie Hearn, Matchroom has been among the world leaders in major boxing promotion and production for over a quarter of a century since its launch in 1987. With an unrivalled stable of world-class fighters, Matchroom’s unique expertise in promotion, staging and television productions cements its position as the No.1 promoter in the sport.
ABOUT ALEJANDRO FERNÁNDEZ
Alejandro Fernández, three-time Latin Award Winner and son of legendary Vicente Fernández, has conquered stages around the world with his personal interpretation of mariachi / ranchero music. He is the first artist to achieve No. 1s on Billboard’s Top Latin Albums in the 1990s, ‘00s, ‘10s, and ‘20s. Alejandro is the most successful Mexican artist in Las Vegas history. He has headlined 20 years of sold-out shows during the citiy’s annual Mexican Independence Day celebrations. In addition to his critical success, Alejandro has used his tours and music to raise funds in support of the Latino community. His current tour, Amor y Patria, is in support of Families Belong Together, to assist immigrant families separated at the US / Mexico border. Alejandro has also lent his populatiry in support of COVID-19 relief, out of work musicians during the pandemic shutdown, voter registration, and immigration reform.
ABOUT DAZN
DAZN Group is one of the fastest growing sports media companies in the world. Headquartered in the UK and with employees in over 25 countries, our businesses touch every aspect of the way fans engage with sports; from production, through to content distribution and commercialization. DAZN Group is home to DAZN, the?leading global sport?destination, as well as the popular sport portal, DAZN News. DAZN is leading the charge to give sports fans around the world access to sport anytime, anywhere. DAZN is available on most connected devices including smart TVs, set-top boxes, streaming sticks, smartphones, tablets, PCs and game consoles. DAZN is now live in more than 200 countries and territories after first launching in Germany, Austria, Switzerland, and Japan in 2016. Visit
https://link.edgepilot.com/s/d8b53458/uVS57KNyWkC3PrSmoY8jew?u=http://www.dazngroup.com/ for more information.
