AMANDA SERRANO MAKES HISTORY ONCE AGAIN AS SHE IS SET TO FACE DANILA RAMOS IN THE FIRST EVER WOMEN’S UNIFIED TITLE BOUT AT 12 THREE- MINUTE ROUNDS ON FRIDAY OCTOBER 27th LIVE ON DAZN

San Juan, Puerto Rico – September 6, 2023 – Today, Most Valuable Promotions (MVP) took another historic step on its mission to advance women in boxing to be treated equal to their male peers, announcing the first ever Women’s Unified Championship bout with the same rules as a Men’s Championship. Seven division boxing world champion and undisputed featherweight champion Amanda “The Real Deal” Serrano (45-2-1, 30 KOs)will face mandatory WBO featherweight challenger Danila “A Guerreira” Ramos (12-2, 1 KO) on Friday, October 27th at the Caribe Royale Resort in Orlando, Florida. Serrano vs. Ramos will be preceded by MVP’s third installment of its Most Valuable Prospects series, presented by Celsius Essential Energy Drinks. The WBO, WBA and IBF world title fight between Serrano and Ramos will be contested at 126 lbs and will set a long-awaited historic precedent in women’s boxing as Serrano vs. Ramos will be contested over 12 three-minute rounds, equal to men’s championship fights. To date, per the Association of Boxing Commissions and Combative Sports women’s championship fights have been contested as 10 round bouts at 2 minutes per round. Most Valuable Prospects III which precedes Serrano vs. Ramos will be headlined by Antonio Vargas (16-1, 9KOs) as he looks to defend his WBA Continental Americas bantamweight title in a 10 round bout. Serrano vs. Ramos and Most Valuable Prospects III will be available globally on DAZN, with tickets set to go on sale Wednesday, September 13th at www.ticketmaster.com.

Serrano vs. Ramos seeks to set a new standard for women’s boxing, one that hasn’t been seen since Layla McCarter vs. Melissa Hernandez in 2007. This marks over 15 years since the sport has garnered a women’s fight equal to the men’s maximum of 12 rounds at 3 minutes each. Now, with the world watching, Serrano and Ramos will show a new generation of female boxers that they can do anything their male counterparts can do and for the first time ever compete at the same level for a unified world championship title.

Serrano, the first ever Puerto Rican undisputed world champion, started her current WBO featherweight title reign by defeating Heather Hardy in a brutal 10 round fight in 2019 to win the WBO belt, and has since defended her WBO belt five times. Most recently, Serrano offered Hardy redemption, but successfully defended her undisputed featherweight world champion title for the first time in a decisive 10 round unanimous decision victory. Serrano also won a blood-soaked war against WBA featherweight champion Erika Cruz back in February, which made her the undisputed featherweight champion. Serrano’s decisive win against Cruz followed her previous win over Sarah Mahfoud in Manchester, England that added the Dane’s IBF title to her WBO, WBC, and IBO featherweight belts. Her historic clash against Katie Taylor at Madison Square Garden in 2022 earned recognition as Sports Illustrated’s Fight of the Year and The Ring’s Event of the Year and was further nominated for Event of the Year by Sports Business Journal. 

Beyond her power packed punches, the Puerto Rican native is a fierce advocate for equality in women’s boxing. Her headlining bout against Katie Taylor in 2022 broke barriers in women’s boxing when it came to equal pay and was the first combat sports event headlined by two women at Madison Square Garden. Serrano will continue to make history as she faces Ramos, proving that boxers of all genders should compete at the very highest level possible, creating a new, equal standard of 12 three-minute rounds, irrespective of gender.

“Danila Ramos may be my WBO mandatory challenger, but when we step in the ring, she will understand exactly why I am the undisputed featherweight champion,” said Amanda Serrano. “But this fight is about more than some belts. We have faced a long and hard battle, united as women, to achieve the same pay, respect, and recognition in boxing. Together, on Friday, October 27th, we will make history and prove to the world once again, how incredible women’s boxing is and that we are just as tough, dynamic, and capable as any man in the ring, if not more so. This is a fight for women everywhere to be treated the same as their male counterparts.”

Ramos, the veteran fighter out of Buenos Aires by way of Sao Paulo, Brazil, was ordered by the WBO on August 28th as mandatory challenger for Serrano’s featherweight world title. On August 18th, Ramos won the WBO Interim World Featherweight Championship via a split decision over Brenda Karen Carbajal in Buenos Aires who had held the belt since May 13th, 2022. She shares the same sentiment and desire as Serrano when it comes to showing the world that the rules of elite boxing should be the same for men and women.

“Fighting Amanda Serrano for 12 three-minute rounds for a Unified Championship is set to break the barriers that we women have been looking to do for many years,” said Danila Ramos. “We will go down in history and in the books, it will be a fight of two women warriors! I am preparing like never before for this fight and will proudly represent Brazil as we battle in Orlando, Florida and I look to bring all the belts home.”

“MVP has been focused on disrupting and transforming boxing since our inception two years ago and Amanda Serrano has been a key pillar of those efforts. She is not one of the greatest female boxers ever, she is one of the greatest boxers ever, period,” said Nakisa Bidarian and Jake Paul, co-founders of Most Valuable Promotions. “On Friday, October 27th, Amanda will once again demonstrate that she is a true ambassador of the sport and an advocate for all female athletes. Her dedication to transforming this sport into the best it can be is nothing short of admirable and she does it all with class outside the ring and a supreme intensity inside the ring. We also recognize Danila Ramos for her determination to show the world that women are equal. Additionally, it’s important that we thank the Florida Athletic Commission for approving this fight and being a part of this historic event.”

“Amanda Serrano is a true trailblazer and innovator”, said Joe Markowski, CEO DAZN North America. “Since DAZN started working with Amanda, she has pushed for three minute rounds, and so we are proud to be involved in this historic night for the sport on October 27th. Watch it live around the world on DAZN.”

Serrano vs. Ramos will be preceded by MVP’s third installment of its Most Valuable Prospects series, presented by Celsius Essential Energy Drinks. The main card of Most Valuable Prospects III will feature three exciting matchups, including the return of the young Puerto Rican sensation Krystal Rosado, Amanda Serrano’s first official signed fighter, who made her pro-debut on Most Valuable Prospects II with an impressive TKO victory in the second round, demonstrating her superstar potential. The Most Valuable Prospects series is produced and promoted by MVP, with Boxlab Promotions serving as the official licensed promoter and is distributed by DAZN. The third event in the series continues the commitment from MVP co-founders Jake Paul and Nakisa Bidarian to highlight the world’s best up-and-coming boxing talent. All events within Most Valuable Prospects will take place on Friday nights in 2023 and will be hosted by Caribe Royale Resort in Orlando, FL. DAZN will air the series globally across its platforms as a part of its subscription package which will include Serrano vs. Ramos, the entire main card lineup and prelims. CELSIUS Essential Energy Drinks, maker of lifestyle energy drink, is the exclusive energy drink sponsor of the Most Valuable Prospects series.

For more information, follow on Twitter via @Serranosisters, @MostVPromotions, and @DAZNBoxing or on Instagram via @serranosisters, @daniboxe, @MostValuablePromotions, and @DAZNBoxing.

About Most Valuable Promotions (MVP)

Most Valuable Promotions was founded by Jake Paul and Nakisa Bidarian in 2021. With the mission to provide more creative control to fighters, MVP works to identify, grow, and maximize return for its own events and talent partners. One year into its inception, MVP was nominated as one of the prestigious Sports Breakthroughs of the Year in 2022 by Sports Business Journal. MVP has produced Jake Paul’s last four global pay-per-view events, including the recent Paul vs. Fury match, which surpassed 800,000 Pay-per-view buys worldwide. The promotion company also signed one of the most decorated Hispanic athletes of all time, Amanda Serrano in its first year. Serrano and MVP made history in April of 2022 when Serrano went head to head with Katie Taylor, marking the first female fight to headline at Madison Square Garden, recently earning a nomination for Event of The Year by Sports Business Journal. Co-founder Nakisa Bidarian was an executive producer of the historic Triller Presents Mike Tyson v. Roy Jones Jr., which was the 8th most bought pay-per-view event in history.

About DAZN

DAZN is a leading digital sports platform in Italy, Spain, Germany, Belgium, Portugal, Japan, Canada, US and the UK.? Its wide range of exclusive content includes top-flight football from the world’s most popular competitions – Bundesliga, English Premier League, J.League, LaLiga, Serie A, and the UEFA Champions League, in addition to the biggest sports from around the world – Formula 1, NFL, NBA, MotoGP and the UFC.? 

DAZN is the NFL’s global partner and, from the 2023 season, will be the only place for fans around the world to watch every NFL match through the NFL Game Pass International add-on subscription. DAZN is a global home for boxing and combat sports through its partnerships with Matchroom Boxing the Professional Fighters League, and a global home for Women’s Football with UEFA Women’s Champions League and Finetwork Liga F.? DAZN is adding more and more sport to its platform to create a destination for sports fans.?

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DAZN is reimagining the way people enjoy sport. With a single, frictionless platform, sports fans can watch, bet, play, share, socialize, and buy tickets, NFTs and merchandise. Live and on-demand sports content, anywhere, in any language, on any device – only on DAZN.?

DAZN is available on most connected devices including smart TVs, set-top boxes, streaming sticks, smartphones, tablets, PCs and game consoles, ensuring that fans have access to ground-breaking rights catalog and slate of incredible content. In the UK and globally, DAZN can be accessed on Samsung, LG, Sony and Panasonic Smart TVs and on Games Consoles including PlayStation and Xbox. Subscribers also have access to DAZN on their Amazon Fire TV, Amazon Fire TV Stick, Google Chromecast and Apple TV and can find the app on their iPhone, iPad, and android mobile devices. DAZN is available as an Amazon Channel on Amazon Prime TV and can be viewed on Channel 429 on Sky in the UK and Ireland.   

DAZN is a global, privately-owned company with employees in over 25 countries. For more information on DAZN, our products, people, and performance, visit?www.dazngroup.com.??

About Caribe Royale Orlando Resort

Located just minutes from the Walt Disney World® Resort in the nation’s number one convention and tourist destination, Caribe Royale Orlando is the only AAA Four Diamond all-suite meetings resort in Orlando. A TripAdvisor 2022 Travelers’ Choice Award winner – among just 10 percent of hotels worldwide to receive the distinction – the upscale Caribe Royale is emerging from a $140 million renovation that includes fully remodeling all of its one-bedroom suites, an all-new 50,000-square-foot grand ballroom (bringing the total meeting space to 220,000 square feet), and an inviting new lobby. Being privately-owned, Caribe Royale offers meeting planners faster approval cycles and more flexibility to create stand-out events. To learn more or to book a visit, event or meeting, visit www.cariberoyale.com. Follow the all-suite convention hotel on Facebook, Instagram,Twitter(@cariberoyale), LinkedIn and Pinterest. #cariberoyaleorlando

About CELSIUS Holdings, Inc.

CELSIUS Holdings, Inc. (Nasdaq: CELH), is a global consumer packaged goods company with a proprietary, clinically proven formula. A lifestyle energy drink born in fitness and a pioneer in the rapidly growing energy category. CELSIUS energy drinks offer proprietary, functional, essential energy formulas clinically-proven to offer significant health benefits to its users. CELSIUS energy drinks are backed by six university studies that were published in peer-reviewed journals validating the unique benefits provided by them. For more information, please visit: https://www.celsius.com.