Canelo-versus-The Prince: A fight to become the Face of Boxing 

By Norm Frauenheim –

Canelo Álvarez, who often acts like a Prince, and Turki Alalshikh, who is one, are engaged in a contentious face-off, emphasis on face. It’s messy, then again most things are in boxing.

This one has been brewing for a while, but it escalated in the wake of Terence Crawford’s solid, yet pedestrian decision over Israil Madrimov, who was known more for his amateur accomplishments than his pro resume. Crawford was supposed to be sensational. That expectation was built into his unbeaten record, his history as a two-division undisputed champion and his reign as the  consensus pound-for-pound No. 1. 

The Madrimov fight last Saturday was seen as a step toward bigger things, specifically a fight with Canelo. Instead, it left questions about what’s next for  Crawford. In retrospect, it’s no surprise. Crawford was attempting to make one the riskiest moves in boxing. He was jumping up in weight, from welterweight to junior-middle. 

Perhaps, it was a jump too far. Crawford looked tentative early and beatable later. Only a furious burst of energy and uppercuts over the final two rounds saved him from a scorecard upset. He won on all three cards. He won on this one, 115-113. But not everybody agrees, including Canelo. He told media that, on his card, Madrimov won.

Fair enough. In the end, however, the close fight is a sign that Crawford should stay at welterweight, Reportedly, that won’t happen. Boxing Scene reported Thursday that he intends to relinquish his World Boxing Organization version of the 147-pound belt. 

The consensus is that he’ll stay at junior middle, defend the 154-pound belt he took from the unappreciated Madrimov, whose up-and-down,  side-to-side movement was a defensive puzzle that the calculating Crawford could not solve.

Still, it was Crawford’s debut at a heavier weight. It was a new beginning for a fighter known for his smarts. Perhaps, he learned from it and will be more effective against Tim Tszyu, Sebastian Fundora, or Vergil Ortiz Jr. in his next date at junior-middleweight. Ortiz faces Serhii Bohachuk Saturday in an intruding 154-pound belt for an interim title at Las Vegas’ Mandalay Bay.

There are still options for Crawford. But the close decision over Madrimov — Crawford’s first victory after an eight-year run of 11 straight stoppages — eliminated one. For now, there’s no immediate chance of him facing Canelo, unified champion at 168 pounds. 

Throughout the buildup to Crawford-Madrimov, that was the talk. It was the one fight that Prince Alalshikh, chairman of Saudi Arabia’s General Entertainment Authority, seemed to want more than any other. Crawford insisted that he wasn’t listening, that he had only Madrimov on his mind. But it was impossible to ignore. 

If it was ever real, however, is another question for one reason: Canelo. He never seemed to exhibit any interest, perhaps because he knew that he wouldn’t get any credit for beating a smaller man. For whatever reason, Canelo continued to rebuff any and all attempts by Alalshikh to put together the fight. Tension was evident when Canelo continued to sidestep David Benavidez and  chose to fight over-matched Edgar Berlanga on Sept. 14. The Canelo-Berlanga  fight at Las Vegas’ T-Mobile Arena on the same night Al Sheikh will work a UFC event at the brand new Sphere.

“We will eat him,’’ Alalshikh said of Canelo.

That’s one way of saying Alalshikh promises to destroy Canelo’s live gate on Sept. 14.

It was also a comment that offended Canelo, who has a history of getting angry at anything said that he views as disrespectful. After Gennadiy Golovkin trashed him for a positive test for clenbuterol, GGG offended him enough for their third fight to be delayed. Trash talk from Benavidez and his father, Jose Benavidez, is one reason there’s been no Benavidez-Canelo fight, despite a widespread demand for one. Now, it looks as if he won’t do business with Alalshikh, at least not for awhile.

“I don’t like the way (Alalshikh) talks,’’ Canelo told Boxing Scene this week.

He didn’t like the way Golovkin talked.

He didn’t like the way Benavidez and his dad talk.

Nevertheless, the Prince kept talking, countering in his own way on social media . “I have no desire in discussing another conflict,’’ he said.

Amid it all,  he did something else. He called himself “the face of boxing” in a social-media post that included his photo. Other than spending lots of money, it’s hard to know what he exactly thinks qualifies him to be the so-called face of anything other than perhaps a bank. Face-of-Boxing is one thing he can’t buy. 

It’s not in the purse.

It’s in the heart. 

It might be an ill-defined title, but only a face that risks lifetime scars qualifies. In saying he’s the face, Alalshikh tries to puts himself alongside Sugar Ray Robinson, Joe Louis, Muhammad Ali, Sugar Ray Leonard, Julio Cesar Chavez, Floyd Mayweather and so many others. There’s a debate today about whether the current face is Canelo, or Crawford, or Naoya Inoue, or Oleksandr Usyk. But neither Alalshikh nor any other promoter, matchmaker or sportswriter is in the argument. Or should be.

Alalshikh has access to unprecedented bills of currency that include the faces of Washington, Jefferson, Lincoln, Hamilton, Jackson, Grant and Benjamin. It was hard to ignore — I tried —  that many in boxing were willing to get on bended knee to acquire as many of those Benjamins as they could Saturday. Repeatedly, broadcasters called Saturday’s card at BMO Stadium “the best ever.’’ Was that before or after Ali-Frazier? Before or after Duran-Leonard? Before or after Leonard-Hearns?

Spending money to change today’s game doesn’t include the right to rewrite its rich history 

Canelo, I think, knows that . Often, he’s easy to dislike. Money has turned him into a diva. When he says he wants $150-to-$200 million to fight Benavidez and $150 million to fight Crawford, he’s only saying he won’t fight either. If he is in fact the Face of Boxing, it’s blemished for as long as doesn’t fight Benavidez. 

But he’s proud and he also understands history. He’s always saying he wants to make history. This time, he is. In his stand against Prince Alalshikh, he’s saying that not everything can be bought.