Alvarez retains; Broner wins in world title bouts


Saul Alvarez made the third defense of the WBC Super Welterweight title with a fifth round stoppage over former Welterweight belt holder Kermit Cintron in Mexico City.

Alvarez boxed well over the first three-plus rounds as Cintron was content on jabbing against the power punches of Alvarez. In round four, Alvarez landed a hard right that sent Cintron back and onto his knee. for a knockdown. At the end of the frame, Alvarez landed a hard left on the ropes that froze Cintron on the ropes and the challenger looked like he was ready to go. In the fifth, Alvarez withstood a brief final stand from Cintron and landed a blistering combination that had the referee jump in and stop the fight at 2:53 of round five.

Alvarez, 154 lbs of guadalajra, MX is now 39-0-1 with twenty-nine knockouts. Cintron, 154 lbs of Reading, PA is now 33-5-1


Adrien Broner won the vacamt WBO Jr. Lightweight title with a third round stoppage over Martin Rodriguez at the U.S. Bank Arena in Cincinnati.

The first two round were competitive as Rodriguez tried to make it a rough and sloppy fight and had some success. In round three, Broner landed a big uppercut that set off a flurry of punches which was highlighted by a body shot that was followed by a big left hook that sent Rodriguez down on the bottom rope. With blood trickling out of his nose, Rodriguez did not even try to beat referee Frank Garza’s ten count and the bout was halted at 1:43 of round three.

Broner, 128 1/2 lbs of Cincinnati is now 22-0 with eighteen knockouts. Rodriguez, 129 1/2 lbs of Argentina is now 34-3-1.

Super prospect Gary Russell Jr. scored a sensational first round stoppage over veteran Heriberto Ruiz in a scheduled ten round Featherweight bout.

Russell landed a perfect right hook to the body then a blistering right hook to the head and Ruiz plummeted to the canvas and the fight was stopped.

Russell of Capital Heights, MD is 19-0 with eleven knockouts. Ruiz of Los Mochis, MX is now 48-12-2.




Canelo Alvarez to defend against Cintron Nov. 26 in Mexico


Dan Rafael of espn.com is reporting that Mexican Sensation, Saul “Canelo” Alvarez will defend his WBC
Super Welterweight title against former Welterweight champion Kermit Cintron on November 26 in Mexico.

“It’s finalized. It’s a great fight, another dangerous fight for Canelo and another step up for him,” Said Golden Boy Promotions CEO Richard Schaefer.

“There is no question about it that Cintron is a very dangerous guy,” Schaefer said. “That’s what you need to do with Canelo. He’s 21 years young and this is about building up to the bigger names and bigger fights. Canelo is well on his way. I think our matchmakers, Eric (Gomez) and Roberto (Diaz), along with (Golden Boy president) Oscar (De La Hoya), who is closely involved in this, have done a very good job on the matchmaking side. To tell you the truth, I’m a little worried because Cintron is a tough, tough, tough guy and a good puncher.”




FOLLOW MAYWEATHER / ORTIZ LIVE!!!



Follow all the action as Victor Ortiz defends the WBC Welterweight championship and gets future Hall of Famer Floyd Mayweather. The “Star Power” Undercard will begin at 7pm eastern and will have two more world title fights as living legend Erik Morales takes on Pablo Cesar Cano for the WBC Super Lightweight title and young sensation Saul Alvarez takes on Alfonso Gomez for the WBC Super Welterweight title.

12 ROUNDS–WBC WELTERWEIGHT CHAMPIONSHIP–VICTOR ORTIZ (29-2-2, 22 KO’S) VS FLOYD MAYWEATHER (41-0, 25 KO’S)

Round 1 Mayweather lands a body shot…Straight right…Ortiz lands a body shot…Ortiz gets in a left…10-9 Mayweather

Round 2 Ortiz lands a left…right hook.,.right to the body…Good right from Mayweather..Mayweather lands 2 rights…Ortiz trying to muscle mayweather on the ropes..19-19

Round 3 Mayweather landing good right hands…Ortiz lands a good left…29-28 Mayweather

Round 4 Mayweather coming out winging hard shots…Big hook…Ortiz lands a good flurry on the ropes…Huge flurry…Ortiz jumos in a and headbutts Mayweather and is docked a point…...ORTIZ IS TOUCHING GLOVES…AND MAYWEATHER DRILLS HIM WITH A LEFT AND RIGHT AND DROPS ORTIZ AND HE CANT GET UP AND THE FIGHT IS OVER

12 ROUNDS–WBC SUPER WELTERWEIGHT CHAMPIONSHIP–SAUL ALVAREZ (37-0-1, 27 KO’S) VS ALFONSO GOMEZ (23-4-2, 12 KO’S)
Round 1 RIGHT TO THE TOP OF THE HEAD AND DOWN GOES GOMEZ 10-8 Alvarez

Round 2Alvarez coming forward…20-17 Alvarez

Round 3 Alvarez being aggressive…Gomez landing lefts…right..Right 29-27 Alvarez

Round 4 Alvarez right…Good uppercut…39-36 Alvarez

Round 5 Alvarez starting to land power shots...49-45 Alvarez

Round 6 ALVAREZ LANDS A HUGE BODY PUNCH THAT WAS FOLLOWED UP BY A BARRAGE AND THE FIGHT IS STOPPED

WINNER and still champion SAUL ALVAREZ

12 ROUNDS WBC SUPER LIGHTWEIGHT CHAMPIONSHIP–ERIK MORALES (51-7, 35 KO’S) VS PABLO CESAR CANO (22-0-1, 17 KO’S)
Round 1 Cano landing and moving…10-9 Cano

Round 2 Cano landing hard rights…20-18 Cano

Round 3 Good right cross from Morales…29-28 Cano

Round 4 Cano lands a good right…Blood from Cano’s left eye…good right from Morales…38-38

Round 5 Straight right from Cano..Right over top …Hammering him on the ropes…Morales lands a right…48-47 Cano

Round 6 Hard right from Morales…Multi punch combination from Cano…Left hooks from Morales…Good left hook..57-57

Round 7 Morales bleeding from left eye…67-66 Cano

Round 8 Morales coming forward despite the blood…76-76

Round 9 Right from Morales…Good left from cano…Morales answers..86-85 Morales

Round 10 Morales lands a big shot…Cano hurt and very bloody…Doctor checking on Cano…Hard right from Morales...96-94 Morales

Round 11 CANO’S CORNER STOPS THE FIGHT—WINNER BY TKO END OF 10–ERIK MORALES

10 ROUNDS WELTERWEIGHTS–JESSE VARGAS (16-0, 9 KO’S) VS JOSESITO LOPEZ (29-3, 17 KO’S)
Round 1 Vargas lands a left…10-9 Vargas

Round 2 Vargas lands a good jab…20-18 Vargas

Round 3 Lopez backing up Vargas up with hooks and body shots…Vargas lands a jab…Lopez lands a solid uppercut…29-28 Vargas
Jab
Round 4 Lopez coming forward…38-38

Round 5 Vargas combination…48-47 Vargas

Round 6 Lopez lands 2 lefts to the body..Vargas looking tires…Lopez cut around the right eye…57-57

Round 7 Lopez lands a solid left hook and right hand…67-66 Lopez

Round8:…Vargas lands a hard low blow…Vargas deducted a point…Lopez lands a hard right…Lopez lands a big right…Good left hook…77-74 Lopez

Round 9: 87-84 Lopez

Round 10 Vargas being very active…Hard left hook stuns Vargas…96-94 Lopez

95-94 Lopez; 96-93 Vargas; 95-94 Vargas

10 ROUNDS WELTERWEIGHTS–SAID OUALI (28-3, 20 KO’S) VS CARSON JONES (31-8-2, 21 KO’S)
Round 1 Ouali lands a body shot…Jones lands a left hook to the body..Body shot…Short right hook from Ouali..left..Body…Ouali lands an uppercut…10-9 Jones

Round 2 Jones lands a hard uppercut..Ouali lands a big combination that hurts Jones…19-19

Round 3 good round for Ouali 29-28 Ouali

Round 4: Hard combination hurts Ouali…Ouali coming back with bidy shots…SHORT LEFT HOOK AND DOWN GOES OUALI…Big uppercut..uppercuts…38-37 Jones

Round 5 Jones landing some hard body shots…48-46 Jones

Round 6 Hard right from Jones…Nice combination…Uppercut…2 good rights…Ouali bleeding from the right eye..58-55 Jones

Round 7 Jones landing some hard shots…Ouali’s eye getting worse…68-64 Jones

Round 8 FIGHT STOPPED BEFORE THE ROUND BEGINS…WINNER…CARSON JONES

6 ROUNDS SUPER MIDDLEWEIGHTS–ADONIS STEVENSON (14-1, 11 KO’S) DION SAVAGE (11-1, 6 KO’S)
Round 1: Stevenson lands a big SHOT AND THE FIGHT IS OVER ….TIME 1:57




Alvarez to defend against Gomez on Mayweather – Ortiz undercard


Dan Rafael of espn.com is reporting that WBC Super Welterweight champion Saul Alvarez will defend his crown against Alfonso Gomez on September 17th in Los Angeles as part of a split site doubleheader that will be part of the Floyd Mayweather – Victor Ortiz televised undercard.

“It’s going to be an historic pay-per-view. It will be an amazing experience because the fans at Staples Center will be able to see the live feed from Las Vegas and also see Canelo Alvarez fight live that night, and the people in Las Vegas can see the live feed from the Canelo fight in the Staples Center,” Golden Boy promoter Richard Schaefer told ESPN.com.

“You’re going to have two HBO crews and they’ll give it back and forth between L.A. and Las Vegas. It’s going to be great,” said Schaefer, who is in Las Vegas promoting Saturday’s Amir Khan-Zab Judah junior welterweight title unification fight.

“To be able to see Mayweather-Ortiz and then add to that Erik Morales and Canelo Alvarez against Alfonso Gomez, and a young and emerging fighter who is tremendously talented in Jessie Vargas, it’s sort of like a little bit of everything on this pay-per-view,” Schaefer said.

“You can go to the fight at the Staples Center for as little as 50 bucks, which is the price of a closed circuit ticket (to see the pay-per-view view in Las Vegas). So you could see the pay-per-view on the big screen at Staples plus see Canelo Alvarez. That’s a pretty good deal, isn’t it?”

“For Gomez, he’s been waiting for an opportunity like this,” Schaefer said. “There was a time (in December 2010) when he was supposed to fight (Julio Cesar) Chavez Jr. but Chavez had to pull out. Now he gets to show what he’s all about against (another) big star from Mexico, Canelo Alvarez. I know Alfonso Gomez will come ready and will give Canelo a helluva fight. I told Canelo he better be ready because this guy is coming to win.”




We demand more “Cinnamon”!


“Give us more of Saul ‘Canelo’ Alvarez!” we cry. There, was that enthusiastic enough? It’s part of a new scheme to explore. If we tell the networks and promoters what they want to hear as they launch new prospects, er, champions, perhaps they’ll listen to us later when we declare “enough”?

An inane suggestion! Maybe. But being optimistic about our sport right now requires a touch of buffoonery, so why not?

Mexican Saul “Cinnamon” Alvarez, better known, still, for his red hair and freckles than any punch he’s thrown, won again on Saturday in his home state of Jalisco, against an Englishman named, let’s see, um, Ryan Rhodes. Alvarez won by preordained stoppage when, about seven rounds after he’d last imperiled Rhodes, referee Hector Afu could abide no more carnage and waved the match off, giving Alvarez another knockout victory – this one coming at 0:48 of round 12.

Afterwards, Alvarez offered to fight “El Diablo” (a curious nickname for the next balding British victim he’ll be fed) if “El Diablo” is who his manager asks him to fight. HBO commentator Bob Papa listed three junior middleweights likely to bedevil Alvarez. But Papa’s suggestions won’t be taken seriously. We’ll return to that in a bit.

There’s almost a hint of the agent provocateur to HBO Sports these days. The quickest way to turn most aficionados against a young man, now, is to have HBO feature him. Perhaps, then, Ahab is at the helm, and we’re sinking all boxing to a common pool.

Thus we rolled to Tlajomulco de Zúñiga, once more, to showcase one of the few prospects Golden Boy Promotions can be said to have developed on its own. Except that it didn’t. Alvarez, though only 20 years-old and a beneficiary of counsel from the Golden Boy himself, was a 31-prizefight pro when Oscar De La Hoya’s company found him.

Enough of the negativity, alas. No more allusions to the captain of the Pequod either. It’s time to revel in what’s good about “Cinnamon” Alvarez.

He sells tickets. Hunger is the best sauce, as they say, and the Mexican populace is surely on the sauce. Prizefighting is finally back on the public airwaves, and Mexicans are drunk with expectations. A red-haired horseman from a ranch near Guadalajara is indeed a quirky choice, but, along with a child of privilege who can fight a little, it’s what’s on the menu. ¡Vámonos entonces!

Alvarez throws combinations better than many Mexican prizefighters, even great ones. He uses the left hook to set up the right cross, too, and that’s almost novel as his hair color among Mexican prizefighters. There’s an old saw that says if you can throw the third punch in a combination, you’ll land it. The trick, of course, is throwing it. Events can obstruct that third punch; your opponent can make the first or second miss, or he can counter them and make you holster the third.

To his credit, Alvarez is rarely dissuaded. He decides to go 2/3/2 at you – cross/hook/cross – and throws that third punch, the right cross, regardless of what comes. And as the saw above promises, that punch lands. Rhodes, playing the grateful visitor after the fight, attributed Alvarez’s effectiveness to Alvarez’s body punches. But it wasn’t Alvarez’s hooks to Rhodes’ body that disarmed him; it was Alvarez’s right hand.

Early in the fight, when Rhodes did a reasonable imitation of a fighter who’d done his homework, there was some switching, orthodox to southpaw, for Alvarez to contend with. Those were his most impressive moments. Alvarez picked up Rhodes’ left cross properly, slipped outside it and returned fire with a counter right cross or uppercut. The uppercut, particularly, was nifty as it was brave. Alvarez took some chances that Rhodes’ left cross was just a trap, nervously thrown as it was, and that a missed uppercut would leave Alvarez naked and freckled in the middle of Vicente Fernandez’s arena, for all his countrymen – and future opponents – to see.

With the exception of his uppercut, Alvarez throws his straight punches, jabs and crosses, much better than his crooked ones. When Alvarez throws the jab or cross, he snaps his hips correctly and stays, for the most part, on balance. His hooks, though, are wide and sloppy and, more importantly, dependent on an opponent to stabilize their thrower. A craftsman would take a hop back when Alvarez clicks into must-throw-hooks mode and catch him with counters.

A craftsman? Well, maybe for Alvarez’s 50th opponent.

Writing of which, Bob Papa created a three-man roster that included Alfredo Angulo and Julio Cesar Chavez Jr. as possibilities for Alvarez’s next opponent, after Saturday’s fight. Alvarez then threatened to fight the Devil if asked to. The first name on Papa’s list, though, was more interesting: Puerto Rican Miguel Cotto.

Cotto, you’ll remember, was believed a protected prospect – slow, if heavy, of hand – until the moment he outjabbed a still-young Shane Mosley. Alvarez seems like no other superstar so much as a slower version of Cotto. Alvarez has a little of Cotto’s stalk-you-till-I-find-you approach. Cotto is faded now, and a fight with Alvarez would be an interesting spectacle indeed.

Goodness, where did that come from? There is a better chance of Alvarez dying his hair black and running for governor of Arizona than fighting Cotto next. Papa’s suggestion, still, was a worthwhile exercise.

While his partner Roy Jones spent the night reading from the HBO/GBP script – stating over and again that Alvarez has one-punch power, even while a cumulative 513 such punches failed to render Matthew Hatton or Rhodes unconscious for an instant – Papa withdrew the glove and cast it on the floor.

Whoever the next pasty Brit to get the Alvarez-victim assignment is, remember he is not Cotto or Angulo or Chavez Jr. Now give us more Cinnamon!

Bart Barry can be reached via Twitter @bartbarry




Alvarez closes out Rhodes in twelfth!!


Hot shot youngster, Saul “Canelo” Alvarez made the first defense of the WBC Super Welterweight title with a twelfth round stoppage over mandatory challenger Ryan Rhodes in front of over 12,000 partisan fans in Alvarez hometown of Guadalajara, Mexico.

Alvarez began to set the pace over the first three rounds by relaxing while unleashing crisp and quick combination’s that were usually ended with a few to the body. In rounds, four, Alvarez landed a right that was followed by a double and the a little right behind ear sent an off-balance Rhodes to the canvas for the sixth time in his career.

Alvarez continued his combination punch as Rhodes switched from orthodox to southpaw multiple times during most rounds.

Alvarez continued to set a workmanlike pace as he fought in quick bursts about three or four times per round as he knew that Rhodes was no threat as he didn’t fire much of anything back in return.

With the fight never in doubt, Alvarez closed the show in style as he landed some hard shots in the middle of the ring and after nine successive blows the bout was stopped in unison with the towel being thrown in from Rhodes corner forty-eight seconds into the final round.

Alavarez of Guadalajara, Mexico is now 37-0-1 with twenty-seven knockouts. Rhodes of Sheffield, England was making the second attempt at a world title now falls to 45-5.

Adrien Broner scored an emphatic first round stoppage over Jason Litzau in a Super Featherweight bout.

After not much action in the first two minutes, Broner landed a hard right on the ropes that hurt Litzau. Broner jumped on Litzau and landed a couple of wild shots before landing a crunching uppercut that was followed by a left hook that crumpled Litzau to the canvas along the ropes and referee Curtis Thrasher stopped the fight immediately at 2:58 of the opening round.

Broner, 128 1/2 lbs of Cincinnati, OH is now 21-0 with seventeen knockoffs. Litzau, 130 lbs of St. Paul, Minnesota is now 28-3.




FOLLOW ALVAREZ – RHODES LIVE

Follow all the action LIVE as undefeated sensation, Saul Alvarez makes the 1st defense of the WBC Super Welterweight title against tough Englishman Ryan Rhodes. The action begins at 10:30 pm eastern/9:30 in Guadalajara and 3:30 am Sunday in Britan. Before the main event there will be an interesting Jr. Lightweight tussle between undefeated Adrien Broner and Jason Litzau

12 Rounds–WBC Super Welterweight title–Saul Alvarez (36-0-1, 26 KO’s) vs Ryan Rhodes (45-4, 31 KO’s)

Round 1 Left from Rhodes…Alvarez lands a right..another right…10-9 Alvarez

Round 2 Alvarez lands a good combination./..right hook…left to the body..uppercut to the body…right/left combo..right hand…20-18 Alvarez

Round 3 Left hands…30-27 Alvarez

Round 4: Alvarez lands a right..Double left hook/body…right to the head…COMBINATION AND DOWN GOES RHODES…Body shot…40-35 Alvarez

Round 5: Jab followed by a combination by Alvarez..Body shots..Ripping combainations…50-44 Alvarez

Round 6: Rhodes lands a left hook…Good right…hook to the body..Alvarez lands a combiantion…counter…59-54 Alvarez

Round 7 Alvarez landing hard combinations…works the body and head…Rhodes cut under the right..69-63 Alvarez

Round 8 Alvarez lands a nice combination…another combination…Rhodes responds with a counter right…Alvarez lands a double left…hard body shots on the ropes…Good left to the body…79-72 Alvarez

Round 9: More of the same where Alvarez landing combinations and Rhodes not offering much in return…89-81 Alvarez

Round 10 Good body work that sets up hard and quick combinations..Rhodes taking it…99-90 Alvarez

Round 11: Body shots and right to the head from Alvarez…109-99 Alvarez

Round 12

10 Rounds–Super Featherweights–Adrien Broner (20-0, 16 KO’s) vs Jason Litzau (28-2, 21 KO’s)
Round 1 Broner lands a right on the ropes…...HUGE UPPERCUT DOWN GOES LITZAU AND THE FIGHT IS OVER




Real questions loom as Alvarez moves beyond the red hair and into range


Introductions were fun, yet cosmetic. Saul Alvarez knows that.

“People won’t follow you just because of the red hair,’’ said Alvarez, the red-headed Pied Piper for a new generation of Mexicans looking for the nation’s next big star.

The search for substance — grit that will be there even after the red goes gray — takes an early, yet significant turn Saturday night in Alvarez’ first defense of his World Boxing Council junior-middleweight title against Ryan Rhodes at Vicente Fernandez’ rodeo arena on the singer’s ranch near Guadalajara.

Alvarez rapid rise is little bit like the nickname, Canelo, which has been attached to him like one of his freckles. Cinnamon is a good condiment to have around for special occasions. But it’s not dinner. Where’s the beef? No single, definitive answer figures to come out of the bout against Rhodes. It is just the beginning of one.

Against undersized Matthew Hatton there was only an opportunity for Alvarez (36-0-1, 26 KOs) to win his first major title. He did, winning a decision. His inability to stop Hatton, however, put the substance question at the top of the menu.

“I’m nothing like Mathew Hatton,’’ Rhodes (45-4, 31 KOs) said in a conference call when confronted by questions that implied a similarity between the UK fighters.

Reasons are plentiful to think Rhodes has no chance. He has never fought in the United States, much less Mexico. Without a knockout, it’s hard to see how Rhodes can score an upset in Alvarez hometown.

“It is a little bit of an issue, but I believe I’m mature enough to handle it,’’ the 34-year-old Rhodes said.

Maybe big enough, too.

On the scale, at least, Rhodes won’t be at a disadvantage. He’s been at or near the 154-pound weight throughout his 16-year career. For Hatton, Alvarez failed to make the catch weight, 150 pounds. He was nearly two pounds heavier than the negotiated mandatory. At fight time, Hatton, a welterweight, was probably two divisions lighter than Alvarez, who looked like a middleweight.

Against Rhodes, Alvarez won’t have that hefty advantage. Rhodes, listed as a lefthander yet able to switch, promises to have equal power, which offers an intriguing glimpse at how Alvarez will respond. Alvarez’ debut in the U.S. against Jose Miguel Cotto in May 2010 introduced the question that will be there at opening bell Saturday on HBO’s Boxing After Dark. Cotto, a welterweight, had Alvarez in trouble in the second round.

Alvarez survived. He went on to win a ninth-round TKO, but the victory planted the question: What might have happened if those second-round punches had been delivered by a bigger man?

Against Rhodes, an answer looms in perhaps the first of many that will determine whether Alvarez is more than just another carrot top.

Where’s the Sulaiman protest?

While the Fernandez arena was being prepared for Saturday night’s bout, the legendary Mexican singer was in Phoenix last weekend for a show. He also was target of demonstrators opposed to Arizona’s controversial immigration legislation, SB 1070. Protesters chanted and sang outside of US Airways Center while Fernandez performed within the NBA arena.

Immigrant activists are asking for an Arizona boycott until the legislation is revoked. No word on whether WBC chieftan Jose Sulaiman plans to suspend Fernandez from singing. Sulaiman issued a ban on Mexicans fighting in Arizona. He threatened to suspend three who fought in Tucson last summer.

If Sulaiman was serious about his over-the-top decree, he’d demonstrate outside of the Fernandez arena Saturday. But there are no sanctioning fees in protest songs. Instead, Sulaiman figures to be at ringside, singing Fernandez praises while collecting the WBC cut for its sanction of the title fight.
Notes, quotes

· The Phoenix City Council honoured super-middleweight Jesus Gonzales Tuesday in a proclamation that cited his community involvement with kids and the needy during the last several weeks. Gonzales has participated in fund raisers, spoken to kids and just been the overall good guy everybody has known since he undertook his Phoenix comeback with a victory in late March. Gonzales (26-1, 14 KOs) faces Henry Buchanan (20-2, 13 KOs) of Maryland on July 8 at US Airways Center.

· And the unforgettable Roberto Duran celebrated a milestone Thursday. He turned 60. He has always been among boxing’s most compelling and entertaining personalities. A few years ago, he told me and 15 rounds colleague Bart Barry that he might still be fighting if not for injuries sustained in an auto accident in Argentina. Duran recalls the moment when he knew he wouldn’t fight anymore. He woke up and saw a circular light, the kind often seen in the ceiling of a hospital room. But Duran thought he had already passed on, into the after-life. “I saw the light and started yelling, “I made it, I made it,’ ‘’ Duran said. “Then, a hand grabbed my arm. It was a patient in the next bed. The guy tells me: ‘Not yet, not yet.’ ‘’ Have a Happy, Roberto.

Microsoft Bolsters Digital Advertising Solutions Via Acquisition of ScreenTonic

Wireless News May 7, 2007

Wireless News 05-07-2007 Microsoft Bolsters Digital Advertising Solutions Via Acquisition of ScreenTonic

Microsoft has agreed to acquire ScreenTonic SA, a Europe-based mobile advertising company, in a move that combines the breadth of Microsoft Digital Advertising Solutions offerings with the mobile expertise and industry relationships of ScreenTonic to help advertisers reach a global audience of mobile users.

ScreenTonic’s mobile solutions provide advertisers with a complete range of ad formats, from display to text, as well as ad management and reporting capabilities, while serving the needs of mobile operators and independent publishers equally. ScreenTonic will continue to operate out of its current headquarters in Paris.

Financial details of the acquisition were not disclosed.

The acquisition of ScreenTonic, in addition to Microsoft’s work with industry groups such as the Mobile Marketing Association and the Interactive Advertising Bureau, will be an extension of Microsoft’s commitment to connect advertisers with their target audiences at home, at work and on the go across multiple digital devices such as PCs, Xbox video game systems and mobile phones. see here microsoft office online

“The mobile Internet is an extraordinary vehicle for brands to connect with their target audiences, because devices like cell phones enable interaction to take place virtually anywhere or anytime,” said Steve Berkowitz, senior vice president of the Online Services Group at Microsoft. “The acquisition of ScreenTonic will be part of our long-term strategy to deliver ad experiences that map to the environment. Together, we will be able to provide relevant ads where consumers are, when they are actively engaged and communicating.” see here microsoft office online

Berkowitz said it is important for Microsoft to deliver ad experiences that are mutually beneficial to publishers, mobile operators and consumers alike. ScreenTonic has relationships with some of the largest mobile operators in Belgium, France and the U.K.

“Mobile advertising is expected to experience tremendous growth over the next five years,” said Didier Kuhn, CEO and co-founder of ScreenTonic. “We are very excited to expand our presence in this exciting marketplace with Microsoft. We’re confident that the combined strengths, services expertise and talent of our companies will deliver a great experience for advertisers, publishers and mobile operators alike.”

Microsoft Digital Advertising Solutions encompasses a set of global advertising products and services designed to effectively connect advertisers with their target audiences across multiple digital lifestyle touch points. Advertisers can actively engage with a global audience of more than 465 million unique users per month across the MSN network, as well as millions more consumers through Windows Live, Xbox LIVE, Microsoft Office Online and Live Search.

((Comments on this story may be sent to newsdesk@10meters.com))




Alvarez to take on Rhodes on June 18

According to Dan Rafael of espn.com, newly crowned WBC Super Welterweight champion Saul Alvarez will make his first defense against Ryan Rhodes of England on June 18th in Mexico in a bout that will be televised by HBO.

“For me it is so huge, but for my Mexican people it’s going to be even bigger,” Alvarez said backstage at the weigh-in for Saturday night’s Erik Morales-Marcos Maidana fight at MGM Grand Garden Arena. “It was my dream to have my first defense in Mexico and now the dream is reality. I am very happy.”

“After seeing the ratings Canelo had, the highest [‘Boxing After Dark’] ratings in like three years, they obviously are very interested to have Canelo back live on the network,” Golden Boy Promotions Richard Schaefer said of the new television arrangement. “To have Canelo live on HBO before he does his first pay-per-view is the right approach.”

Featherweight contender Daniel Ponce De Leon of Mexico will open the HBO telecast, Schaefer said. Ponce De Leon (41-3, 34 KOs), a former junior featherweight titleholder, fought his last bout on the Alvarez-Hatton undercard, when he moved up to junior lightweight and lost a close, debatable decision to prospect Adrien Broner.

Ponce De Leon’s opponent has not been signed yet. “We have two names we are talking about, so we are working on it,” Schaefer said.

“They criticize Canelo for fighting smaller guys like Jose Cotto or Matthew Hatton. Now he’s actually fighting a bigger guy, a substantially bigger guy, because Ryan Rhodes has fought many middleweight fights,” Schaefer said. “He’s a big guy, he’s a strong guy and it’s a real, real test. I told Canelo this is a very tough guy and Canelo looked at me, flexed his muscles and said, ‘So am I.’ ”

Said Alvarez: “I respect my opponent. He is a real opponent. He has fought at middleweight. He’s a real, real challenger. I could do an optional defense, but I choose a real opponent. I just want to prove to the people and media that I am capable of dealing with those type of fighters.”




Saul Alvarez to return on June 18


Newly crowned WBC Super Welterweight champion Saul “Canelo” Alvarez will return to the ring on June 18th according to Dan Rafael of espn.com

“Canelo wants to be back in June and we have to see what we’re going to do, but we are holding that date,”Said Richard Schaefer of Golden Boy Promotions. “He’s only 20 and he’s ready to go again. He’s looking forward to staying active.”

No opponent has been selected. Schaefer said he has a list of potential opponents he has discussed with Alvarez and his team, but he did not want to make it public. He said he plans to go to New York to discuss the pay-per-view and possible opponents with HBO.

“Last Saturday night was one I’ll never forget and I thank all my fans for their support,” Alvarez said. “I promise that I will always give them the fights they want to see and that I will proudly represent them and Mexico every time I step in the ring.”




Alvarez pounds Hatton by decision to win WBC 154 lb crown


Exciting and popular Saul Alvarez won his first world title by capturing the WBC Super Welterweight champions with an exciting drubbing over Matthew Hatton at the Honda Center in Anaheim, California.

It was apparent early that it was going to be a Alvarez night as he loaded and landed thudding power punches with both hands. Hatton tried very hard and got through but simply didnt have the thunder behind his punches that Alvarez had.

It almost seemed that at least once per round that Alvarez would land a plethora of ripping power shots that Hatton not only took well but would come back with a flurry of his own. Alvarez just continued to pour on the offense for which Hatton had very little answers for.

Alvarez was docked a point in round seven for hitting on the break which proved to be the only blemish on what was an impressive performance for the young twenty year old sensation from Mexico.

Alvarez showed that in typical Mexican fashion that he could land gut wrenching left hooks to the body and had Hatton reeling several times including in the final minute. Hatton even came back and tried to the bitter end.

It wasnt enough as Alvarez, 151 3/4 lbs of Guadalajara, MX is now 36-0-1. Hatton 149 lbs of Manchester, ENG is now 41-5-2.

In his first step up fight, Adrien Broner took a closer then the scorecards read unanimous decision over former Jr. Featherweight champion Daniel Ponce De Leon in a ten round Jr. Lightweight bout.

De Leon forced the action all night as he came forward and landed some good body shots over the first three rounds. Broner was effective but not active as he landed some nice counter rights off the back foot. De Leon tested Broner with volume as Broner slowly started mixing some combinations by using his superior hand speed.

The second half of the fight picked up as Broner started to engage a little more and that may have been the difference as eked out the decision by tallies of a ridiculous 99-91 score and two others that were more in line at 96-95.

Broner 129 3/4 lbs of Cincinnati, OH is now 20-0. De Leon, 128 1/4 lbs of Mexico is now 41-3.




A future sprinkled with Cinnamon


Marco Antonio Barrera has warned us about cases like Mexican Saul “Canelo” Alvarez. No, not by name – the way Juan Manuel Marquez just did – or by specific timeframe, either. Barrera’s warnings come only by implication: boxing was off Mexico’s public airwaves for most of the last decade, and that will have consequences.

Boxing is back on Mexico’s airwaves, and the pueblo’s appetite for our sport is voracious. Mexicans see more boxing these days than Americans do; all those European cards and American undercards you need a pirated link to see are broadcast on basic cable, there. To invert Sir John Falstaff’s advice, though, Mexicans are about to start calling some counterfeits true pieces of gold.

Is “Cinnamon” Alvarez a counterfeit? We don’t know yet, and at this rate we won’t know for a long time. We got only a little closer to the truth of this horse-mounting Jalisciense with red hair and freckles, Saturday, when he battered Matthew Hatton, a determined b-grade Brit with a famous brother, and won a unanimous decision by three scores of 119-108, on HBO.

Alvarez is not exactly what Barrera warned us about, but he may be in the vanguard of the movement. When most Mexicans without satellite dishes stopped seeing boxing with any sort of regularity, Alvarez was nine years old. In Mexico, as in every other place on Earth, the children of homeowners with satellite dishes do not populate boxing’s amateur ranks. How many young Mexicans of inauspicious beginnings did not take up the sport – for want of exposure – in the 11 years Alvarez was building himself from an ethnic anomaly to a ticket-selling attraction?

How much better, in other words, were the Mexican 15-year-olds against whom Barrera and Marquez learned their craft in the 1980s?

It’s a good question. Here is a better one. What did a decade away from routine examination of fighters do to Mexico’s national afición?

There is a reasonable assumption in Mexico that the best of their countrymen are the best prizefighters in the world. To come out of Mexico in the past, a prizefighter had to survive so many tests that his mettle could not be doubted. But for the next five to 10 years, the default assumption that steels Mexicans’ support of their fighters may well be disconnected from the reality of what tests their young fighters now pass.

Take that possibility and add to it Mexicans’ spring-loaded appetite for boxing, and you get a phenomenon like Canelomania, one that puts more than 10,000 fans in an arena to see a showcase bout.

But is Alvarez’s promoter Golden Boy Promotions really doing anything differently from what rival Top Rank did with Julio Cesar Chavez Jr.?

Yes, actually. Chavez Jr. was going to be a draw whether or not he could fight even a little bit. A Mexican form of self-deception was not needed to sell Chavez Jr.; the kid’s father was the only thing that went right in Mexico in the 1990s, and Mexicans are a proud, loyal people.

Alvarez is a supposedly organic discovery, on the other hand, from a place – Tlajomulco de Zúñiga, Jalisco – most Mexicans couldn’t pronounce any more easily than they could find it on a map. Alvarez is marketed as a true piece of gold; Oscar De La Hoya says he’s never seen a 20 year-old so very developed – and that means a lot to fight fans in Mexico who still think of De La Hoya as a fighter, not a promoter.

But was Alvarez the most-developed 20 year-old you’ve ever seen, Saturday? Of course not. He realized in the first five minutes that not one Hatton punch, lucky or otherwise, could hurt him. Then he spent the next half hour stalking Hatton, with his hands and chin lowered. He wacked away at Ricky’s brother with impunity and beat him pretty good. He never dropped him, though, and Hatton was still on his toes bouncing when the 12th round began.

Alvarez has no defense to speak of. He has strong legs, but he does not bob. His footwork is simple; it’s not wrong, by any means, but neither is it complicated. His hands stray low every time he loads a punch. His head stays between opponents’ shoulders.

None of this would be a problem, one supposes, if he had break-you-in-half power. He does not. His left hooks are wide and sometimes sloppy. His uppercuts are thrown well and authoritatively, but does he have hand-speed enough to land them against elite fighters?

If they were to fight next week, James Kirkland would tear Alvarez apart. Alfredo Angulo would wear him down. Paul Williams would outland him 30 to 1. Miguel Cotto would likely finish the job his brother started 10 months ago. And Julio Cesar Chavez Jr. would outbox him. No, that’s not a typo.

¡Cálmate, cabrón! Alvarez is only 20 years-old. How can you compare his chances to such beasts as those listed above?

Fair point. Alvarez needs more seasoning, some time in the minors to hone his skills. Who could argue?

Which raises one last question. Since when is HBO our sport’s minor-league affiliate?

Sometime in the last three years – that’s the answer, if you’re scoring at home. Saturday’s telecast was fine an example as any of what HBO has become: an Oscar De La Hoya-search company that populates its undercards with Al Haymon-managed trial balloons. That’s why it is now our sport’s number two network.

Alas, that’s someone else’s problem. But Alvarez and Chavez Jr. are our problem, as aficionados, because they represent Mexican prizefighting in the near term. Until they fight one another, we shouldn’t take either too seriously. Americans already know this. Mexican fans might need a reminder:

Hasta que pelean Canelo y Junior, hay que cuidar nuestro apoyo completo.

Bart Barry can be reached via Twitter: @bartbarry




Saul Alvarez to take on Matthew Hatton on March 5th in Los Angeles


Wildly popular Welterweight Saul Alvarez will take on Matthew Hatton in Los Angeles on March 5th according to Dan Rafael of espn.com

“I think it’s an exciting fight. It’s exciting to have Canelo fighting a name,” Golden Boy CEO Richard Schaefer told ESPN.com. “So far, Canelo has dominated the name opponents he has faced, but he is well advised not to take Matthew Hatton lightly. Just remember — there’s only one Matthew Hatton.”

The HBO co-feature has not been signed yet, but Schaefer said he is working to finalize a junior lightweight fight for top prospect Adrien “The Problem” Broner (19-0, 16 KOs), 21, of Cincinnati.

The two opponents in the running to face Broner, according to Schaefer, are Mexico’s Daniel Ponce De Leon, 30, a former junior featherweight titlist and top featherweight contender, and 27-year-old Jason Litzau.

Ponce De Leon (41-2, 34 KOs), who is with Golden Boy, would move up in weight for the bout. Litzau (28-2, 21 KOs), who is promoted by Roy Jones’ Square Ring, is coming off a decision win on Nov. 27 against Celestino Caballero in one of the biggest upsets of 2010.

“I’d like to get Broner’s fight done in the next couple of days,” Schaefer said. “On this show, we’ll have some young guys going against some very experienced fighters in big step-up fights. I think that’s exactly what ‘Boxing After Dark’ is all about.”




Saul Alvarez vs. Javier Bardem

The other night Mexican Saul “Canelo” Alvarez made his ringwalk to a song from the American movie “Rocky IV.” If you were thinking Crossover Appeal, well done. I’ve long thought there was a better song for him, though: “Güero Canelo” by Calexico, an Arizona band.

But then I checked the lyrics. The song might be about a Tucson restaurant and the general crime that happens in the southern part of its city, or maybe not. Whatever it’s about, “Güero Canelo” features an exhaustive list of narcotics. It’s probably better, then, that a Mexican star not precede his performances with a song like that.

Saturday night in the Mexican state of Veracruz in a venue called Estadio Beto Avila, Jalisco’s Alvarez won a unanimous decision over South African Lovemore N’dou by scores of 120-108, 120-108 and 119-109. N’dou fought like a good sparring partner should, trying to win no more than 30 of the match’s 2,160 seconds. And the Veracruzanos went home certain they’d seen a future great.

Since we won’t know about that for a long time, let’s go back to the Calexico tune.

Did you catch 2004’s “Collateral” with Tom Cruise and Jamie Foxx? If so, “Güero Canelo” was the song that played for the dancing Sinaloans in the scene at El Rodeo night club. If not, here’s a touch of back story.

Vincent is a hit man played by Cruise. He climbs in a taxi driven by Max, a cabbie played by Jamie Foxx. Max learns the destinations to which he is chauffeuring Vincent are actually hits, witnesses for the prosecution in a drug case set to begin the next day, and demurs. Eventually, he also trashes Vincent’s witness work-ups, with two hits to go. Vincent sends Max into a Mexican club called El Rodeo to pretend he is Vincent and retrieve work-ups on the two remaining witnesses.

And this is where most American moviegoers meet actor Javier Bardem for the first time. Bearded and elegant, Bardem plays a Mexican narcotraficante named Felix. Enraged by “Vincent’s” having lost the work-ups, Felix tells a wonderfully imaginative story about Santa Claus’s special helper in Mexico named “Pedro el Negro.” And Bardem shows incredible presence.

Despite being the first Spanish actor ever nominated for an Oscar, four years before, Bardem was cast in what might have been a five-minute throw-away scene in the middle of an action movie in 2004 – his first American work in two years, at the time.

Not exactly Saul Alvarez’s career path.

After a shaky opening to his own American debut in May on the undercard of “Who R U Picking?” – when the 19-year-old Mexican was temporarily walked down Queer Street by Jose Miguel Cotto (yes, the other Cotto) – Alvarez rallied and won by TKO in round 9. A couple months ago, Alvarez also blasted his way through Carlos Baldomir. Saturday he was a red-headed rock star whose girlfriend got about as much camera time as N’dou’s corner did.

That old saw about nothing attracting a crowd like a crowd perfectly captures the reflexivity that feeds the hype machine and so, too, aptly captures Alvarez’s celebrity. Fight aficionados, of course, want an organic star, someone who learns his craft in obscurity before emerging properly seasoned, preferably in an upset – someone like Michael Medina, Dmitry Pirog or Sergio Martinez. Promoters, and the casual fans they hope to feed, want something else entirely.

They want someone who’s equipped for immediate stardom if not pugilistic excellence. Someone like, say, Alvarez. Golden Boy Promotions, whose eye for talent gets blackened by reality here and there, needed a Mexican prospect to offset rival promoter Top Rank’s cynical celebration of Julio Cesar Chavez Jr., son of Mexico’s fistic legend. The country’s other famous Juniors all had a loss or three on their records. And HBO hates that.

“Canelo” is good-looking, undefeated, and of Mexican origin, so he became the next Oscar De La Hoya.

Look, Alvarez is a good fighter. He has uncommonly powerful legs for a junior middleweight. His footwork is serviceable. He counters right hands fairly well after nibbling on them. His punches are straight and committed.

But he’s slow-handed more than heavy-handed. N’dou, a 39-year-old man whose best days came at 140 pounds, was not in trouble for a moment against the 154-pound Alvarez, Saturday. Alvarez showed characteristics of a young fighter accustomed to blowing through overmatched opponents. He threw lead hooks and paused after they landed, expecting N’dou to be felled instantly.

Perhaps Alvarez will become Mexico’s next legend. Right now, though, his celebrity feels wholly manufactured.

A month before his 18-line performance as the narcotraficante Felix, Javier Bardem arrived in the United States as a semi-obscure foreign actor. He spent five weeks perfecting the differences between English spoken with a Mexican accent and English spoken with his Spanish one. Then he made an unforgettable performance. And today, American moviegoers know him as the Oscar-winning actor from “No Country for Old Men” – a role that still didn’t come for three years after “Collateral.”

Bardem’s celebrity feels a bit more authentic by comparison, doesn’t it?

One other thing about “Canelo”: He’s only 20 years-old, and he’s had 36 professional fights. That point was rehearsed and exuberantly retold numerous times by HBO Latino’s commentators Saturday. Well.

The last time we heard about such a young sensation from Mexico, his name was Julio Cesar Garcia, and his nickname was “Baby Face.” Garcia was 40-2 (34 KOs) on his 20th birthday. He’s 1-2 in the three years since then. And before you think De La Hoya will be the difference for Alvarez, remember that Garcia had Roberto Duran.

Saturday’s fight, lastly, was Alvarez’s second defense of an esteemed WBC Silver title. WBC Silver, you’re thinking, who else has a silly title like that? Julio Cesar Chavez Jr., actually.

A proposal, then: Alvarez and Chavez Jr. fight to determine whom we should take seriously going forward – and the loser stays in Mexico to defend the silver.

Bart Barry can be reached at bbarry@15rounds.com. Additionally, his book, “The Legend of Muhammad Ali,” co-written with Thomas Hauser, can be purchased here.




Alvarez to fight former champion Baldomir

According to Dan Rafael of espn.com, hot shot Welterweight prospect Saul Alvarez will take on former undisputed Welterweight champion Carlos Baldomir on September 18th as part of the Shane Mosley – Sergio Mora Pay per View at Staples Center in Los Angeles

“When Alvarez recently fought in Mexico, there was an average between six and eight people per home watching this fight,” said Golden Boy CEO Richard Schaefer, referring to statistics he said he received from Mexican network Televisa. “The fight got a 17.8 rating, which is equivalent to 600,000 homes watched by 60 million people.

“Canelo has reached superstar status in Mexico. The ratings he gets on the national Mexican broadcaster, Televisa, are unheard off and in line with what the national soccer team gets.”

“I’m glad to be on such an important card with such good fighters,” Alvarez said. “It’s business as usual when I step into the ring. I fight with desire. I hope everyone comes out that night to watch because this is a really exciting night of boxing.”

Said Jose Reynoso, Alvarez’s manager and trainer: “This is a very important date. As Mexicans, we are celebrating the bicentennial of Mexican Independence. [Alvarez] is No. 1 in Mexico and now we want to conquer the world. A big part of that is being successful in L.A.”

“Carlos Baldomir is a fighter with an iron will and iron chin. He will come to Los Angeles and try to derail the fast rise of Canelo Alvarez,” Schaefer said. “He is on a mission to come and capture the American market and display his talent and excitement at Staples Center on Sept. 18. He realizes that Los Angeles is the largest Mexican market outside of Mexico and wants to come and show what he is all about.”

Said Golden Boy president Oscar De La Hoya: “I walked the streets myself the other day in Mexico where I watched Alvarez fight [on July 10]. I was asking people from all walks of life, ‘Have you heard of Canelo Alvarez?’ And everyone answers with a glowing face [and said], ‘He’s our next promise. He’s our next guy.’”




WEIGHTS FROM LAS VEGAS

Floyd Mayweather 146 – Shane Mosley 147
Saul Alvarez 150 – Jose Miguel Cotto 149