All Bets Off: Canelo-Chavez Jr. is generating a surprising buzz

By Norm Frauenheim

From day to day, it’s a fight that grows more interesting. It began with a bet that was sealed by a handshake in front of cameras and all of Mexico. The wager, winner-take-all, is off the table.

“No,’’ Canelo Alvarez said Tuesday when asked if his bet still stood for his May 6 bout at Las Vegas T-Mobile Arena with Julio Cesar Chavez Jr. “His dad didn’t let him.’’

Father knows best.

Increasingly, it is beginning to look as if all bets are off for a fight that in the beginning appeared to be a tune-up for Canelo’s possible showdown with middleweight champion Gennady Golovkin later this year.

But the Canelo-GGG possibility has been shoved into the background amid emotions unleashed by a match-up that unlocks Mexico’s fierce pride in a long and rich boxing tradition. No major title is at stake. It’s being fought at a catch-weight, 164.5 pounds. It shouldn’t matter. But it does. Does it ever.

“Titles are very important to me, but this is above that,’’ Canelo said during an international conference call. “This goes above a title, any title. It’s for honor, for pride.’’

It’s also for money, which is the reason father and Mexican icon Julio Cesar Chavez pulled that bet off the table. The Nevada State Athletic Commission probably would have declared it illegal anyway. But Chavez’ dad acted quickly to ensure his son gets something for all his work in a bout that many believe his son can’t win.

But perceptions are changing about a pay-per-view event battling to become a fight, the reverse perhaps of the Sergey Kovalev-Andre Ward rematch on June 17. Kovalev-Ward II looks to be a fight struggling to become an event. More on that at a later date.

The surprise in this corner — and a few others — is how Canelo-Chavez has captured so much attention on so many different levels. It has even taken on a political edge in an ad that takes on President Donald Trump and his controversial plan for a wall along the border between the U.S. and Mexico.

http://www.mediaite.com/online/exclusive-boxing-promo-features-mexican-fighters-busting-through-trumps-wall/

In terms of place, Mexico City’s Azteca Stadium would be more appropriate. Imagine a crowd that would rival the record 132,274 fans for the senior Chavez’ second-round stoppage of Greg Haugen in 1993. But dollars still rule and never more so during a time when the Cinco de Mayo celebration has become a big winner for the Vegas economy.

The fight at Vegas’ T-Mobile is a business decision, yet also an opportunity for advertisers, marketers and opinion makers. It’s a chance to make a big statement on a stage that seems to be getting bigger all the time. Even Canelo promoter Oscar De La Hoya is surprised.

“In terms of the event, of how big it is, I cannot remember a fight against two Mexicans that has created so much interest, anticipation,’’ said De La Hoya, who predicts the bout itself will prove to be as dramatic as Erik Morales-Marco Antonio Barrera. “So this is probably the biggest boxing event with two Mexican fighters.’’

It will, perhaps, because it’s been simmering, off and on, for most of the last decade. Over the last couple of years, however, it was virtually forgotten by fans weary of Chavez Jr. He failed to make weight. He failed drug tests. He looked like a failure in quitting after nine rounds against light-heavyweight Andrzej Fonfara in 2015.

“Everything’s possible in boxing,’’ Canelo said when asked if he could make Chavez Jr. quit too. “And as the great Bernard Hopkins once said: ‘Once a quitter, always a quitter.’ So anything’s possible.’’

Oh yeah, Canelo doesn’t like Chavez Jr. Feigned dislike is part of any promotion, but this time it is intense, genuine and mutual.

It is as simple as Canelo’s dismissive remark about Junior’s dad canceling the bet. From this corner, it was Canelo’s way of saying there’d be no fight if it weren’t for the legendary dad and his unshakable hold on the loyalty of so many Mexican fans.

“As a person, you know, I don’t know him well, but just from what I hear from his actions and all, it’s like a guy that just doesn’t sustain what he says,’’ Canelo said. “You know, he just says a lot of things. It’s almost like he’s a little kid.

“Look, my fans are there. My fans know that I started from nothing, from the bottom up, from zero, and have worked my way up with a lot of sweat and sacrifices.

“He has his fans, as well. But I think a lot of his fans are more his father’s fans than his. His fans follow his father, what his father says, because he’s shown a lot of ups and downs in his career. He, himself, has not had a real disciplined career. He is not a role model for the young children and the young fighters.’’

But boxing has never been about role models. It’s often about the underdog, battling back from impossible odds and adversity. Chavez Jr. is that underdog, although he put himself there by squandering all of his inherited advantages. Nevertheless, there’s an appeal in that, especially among Mexican fans who identify with the underdog.

There’s also a sense that he inherited some of the lightning his father had in his hands. That kind of power is hard to squander. There’s an astonishing moment in 2012 when Chavez Jr. overcame a listless 11 rounds and nearly knocked out then-middleweight champion Sergio Martinez in a final round as wild as any in boxing’s crazy history. Martinez survived for a one-sided decision, but he was finished as a fighter. He fought two more times and after a loss to Miguel Cotto, he retired in 2014.

It’s a reason, perhaps, to think Chavez Jr. has a chance, a puncher’s chance and just another compelling reason for the unexpected buzz.